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Fyffes changes port terminal to accelerate growth
Fyffes today announced its first vessel will arrive this week at The Packer Avenue Marine Terminal at the Philadelphia Regional Port Authority, a strategic move that will give the company room for additional growth.
"With Fyffes' recent expansion in North America, we switched terminals at the Port of Philadelphia to support our growth strategy," explained Juan Alarcon, CEO of Fyffes North America, Tropical Division. "The Packer Avenue Marine Terminal will allow us to be 100 percent containerized, and give us greater flexibility on how we serve our customers."
The Packer Avenue Terminal expanded in volume and invested in infrastructure to accommodate new business over the last year. The terminal can now handle more containers, new cranes, additional reefer plugs and reach stackers, and refurbishment of warehouses.
“The Fyffes brand and reputation for quality has well been established throughout Europe. In Philadelphia their recent move to utilize the Packer Avenue Marine Terminal signals that same commitment to quality is being expanded into U.S. markets,” Jeff Theobald, Executive Director and CEO of the Philadelphia Regional Port Authority, commented. “The recently announced major capital improvements being made by the Philadelphia Regional Port Authority and its operator, Holt Logistics, will ensure that U.S. consumers will know Fyffes fruit and produce as a first choice for their families’ tables.”
Fyffes' new terminal location is key to Fyffes' strategy in maintaining the integrity of the cold chain. It also allows Fyffes to import top-grade produce from five different countries, rather than just two at its previous terminal.
The Packer Avenue Terminal is a state-of-the-art terminus for Fyffes' carrier of choice, Sealand. Hubbing these South and Central America services together at one location will provide economies of scale and ensure the highest standards of quality for Fyffes.
Fyffes is one of the top ten shippers using the Port of Philadelphia. Many large produce industry players also move through the Delaware River system.
Founded in 1888, Fyffes' recent expansion in North America offers both retailers and consumers another choice of a broad scale multi-national supplier for their needs in tropical fruits. Fyffes owns its own farms and collaborates with the finest growers. Some of Fyffes' relationships with its growers have spanned over 50 years, allowing Fyffes to create benchmark processes for the entire fruit industry.