A new range of opaque and breathable packaging, designed to help potatoes last longer is being launched by UK supermarket chain Sainsbury's. The packaging should help reduce food waste as households throw away £230million worth of spuds a year, making it the most commonly wasted vegetable.
The new packaging helps spuds stay fresh as exposure to light causes them to go green and develop the bitter taste.
The discolouration develops due to a build-up of solanine, a naturally occurring chemical which is triggered by light.
The new packaging is being rolled out across all of Sainsbury’s 1,2000 store for King Edwards and Lady Balfour – the most two most susceptible varieties to going green.
Jane Skelton, head of packaging for Sainsbury’s said: “Exposure to sunlight means many of our spuds never make it to the table.
“We’re confident that this will improve the shelf-life of our potatoes and, while the packaging might be opaque, we’re hoping the results will be clear to see!”
The change is part of Sainsbury’s Waste Less, Save More campaign.
Source: anglenews.com
