The Protected Geographical Indication (PGI) will carry out a new promotional campaign, at the points of sale, to provide information about the culinary properties of Purple garlic, and its health benefits, directly to the consumer.
As part of the actions organised by the PGI to raise awareness about the difference between Purple Garlic from Pedroñeras and other varieties, a number of promotions, targeted directly to consumers, have already been carried out. As part of these, information leaflets are handed out addressing the peculiarities of purple garlic, as well as some garlic heads for consumption and different types of promotional and informative material.
Features of San Miguel market and its customers
The San Miguel Market is based in a unique, privately owned, early twentieth century building, close to the main square. It has food tasting stalls and a range of products focused on high quality and seasonal food.
The market also offers gastronomic advice and the chance to taste the products that the customer wants to buy.
Consumers visiting the San Miguel market seek exclusive and high quality foods of great gastronomic value.
Other promotions
In recent years, the PGI, Ajo Morado de Las Pedroñeras, has been carrying out similar promotional activities in hypermarkets and supermarkets across the country, including Eroski, La Despensa, Condis and E. Leclerc.
Source: eldiadigital.es
