Demand abroad for Spain's berries is continuing to rise: four out of every 10 berries in British kitchens now come from Spain, or more specifically Huelva, where 95% of the country’s berries are grown. Demand for berries within the country is low, but a plan is in place to change this.
“Demand for this kind of fruit has soared, while strawberry exports have dropped thanks to strong competition from other countries,” says Rafael Domínguez, director of Freshuelva, a representative association for companies in the sector. And although the strawberry is still tops, it is gradually ceding to its rivals.
Of all the berries, the cranberry has seen the steepest escalation in demand over the past four years, with exports rising by 138% in that time. Hard on its heels is the raspberry with a 129% increase, while blackberries have been subject to a more modest rise of 35%, according to the Spanish Federation of Associations of Producers and Exporters of Fruits, Vegetables, Flowers and Live Plants (FEPEX).
Naturally, there are now more berries than ever being grown in Spain. Land allocated to the blackberry has expanded by 160% over the past four years, to the cranberry by 151% and to the raspberry by 51%, while strawberry fields have shrunk by 8.43% in the same period. Yet when it comes to eating them, Spaniards lag behind the rest of Europe and the United States.
“Spain does not have a berry culture,” says Domínguez. “So we’ve decided to change this with comics for children and conferences for adults.”
The sector is convinced that Spain simply needs to be more informed on the health properties of berries, which can help in the prevention of cancer, heart disease and diabetes, among other things.
Brexit fears
In 2015, 10% of Spain’s strawberry exports – amounting to 33,500 tons – went to Britain, along with 40% of its other berry exports, or 16,000 tons, making Britain one of the main importers of Spain’s berry produce.
Consequently, Brexit has taken its toll, with the price of fruit plummeting by almost 10% due to the 7.48% fall in the pound caused by the surprise referendum result. Growers producing the last berries of the season – blackberries and raspberries – are being hit with big losses. The average price of a 125g tub hasn't changed since the referendum, remaining at around €1.16, and if the price remains the same but the pound weakens, profits fall.
The big question is what kind of trade agreement the UK is going to have with the EU. As far as Domínguez is concerned, export policies are already quite rigorous. “They could increase the number of inspections which would make it more difficult to get the produce in,” he says. “We understand that the UK could start campaigns and pass laws favoring trade for their own produce which would put countries such as ours at a disadvantage.”
While the consequences of Brexit unravel, the sector is studying possible strategies. “If they don’t work, we’ll have to seek out new horizons. Nobody was expecting this,” says Domínguez.
