Green, red Anjou USA pears certified heart-healthy
“It is gratifying to see sweet, juicy Anjou pears recognized by the American Heart Association as a heart-healthy food.” said Kevin Moffitt, president and CEO of PBNW. “With health impacts of cardiovascular disease touching more than one in every three adults, heart health is important to consumers. Now they can feel good knowing their Anjou pear is Heart-Check certified.”
USA Pears promotes pears as a heart-healthy, whole food snack and versatile addition to any meal. With the addition of fruits, like pears, to the American diet, the organization believes that consumers are better equipped to meet the recommended Dietary Guidelines from the USDA.
With the initiation of the certification, PBNW scheduled promotional events with social media, introduced Heart Healthy Red Anjou pear materials for February’s American Heart Month and Heart-Healthy POS for National Nutrition Month in March with expanded plans into the next pear season.
For more information:
Kathy Stephenson
Pear Bureau Northwest
Tel: +1 503.652.9720
Fax: +1 503.652.9721
Email: [email protected]
www.usapears.com
