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AU: Citrus granulation: What does the consumer want?
The results of the Imperial Mandarin Granulation Study undertaken by Citrus Australia and the University of Queensland reveal that consumers find fruit with up to 35% granulation the most appealing.
The work, undertaken in conjunction with UQ’s Dr Sangeeta Prakash tested acceptable levels of mandarin granulation through a trained panel to develop uniform language around granulation and determine repeatability.
“Attributes such as the chewiness, hardness and fibrous-ness of the mandarin segments increased while juiciness and ease of swallowing the bolus decreased.”
The Project then initiated a consumer study investigating the maximum granulation consumers – male, female and across a range of ages - will accept before rejecting fruit.
Fruit with up to 35% granulation won hands-down. By comparison, consumers were not keen on the flavour intensity, sweetness, or chewiness of fruit with 45% granulation but said they were not so put off that they wouldn’t buy it, and fruit with over 55% granulation was rejected on all attributes and preferences.
“The study showed that the correlation with juice percentage and granulation was not strong, which means a visual assessment is our best opportunity at this point. I think the technology for determining the level of granulation in the fruit on the packing line is not far away, and that will make a significant difference to the amount of granulated fruit that gets to market.”
The Citrus Australia team is meanwhile developing a visual chart which will show photographs of the granulation levels that consumers prefer or resist.