Whole Foods comfortable with digital bandwagon
In the last few months, the company has undertaken several digital strategies, including an overhaul of its mobile app, a partnership with grocery delivery start-up Instacart, and acceptance of Apple Pay -- Apple's new mobile payment system that's taking the industry by storm.
Here's a look at Whole Foods' digital tactics, and a peek into how Apple Pay seems to be hitting the right chord with Whole Foods shoppers.
Big back-to-back moves
New mobile app -- Whole Foods recently redesigned its mobile app that's compatible with Android and iOS devices. On the fourth-quarter earnings call, Whole Foods co-CEO John Mackey said the new app will "dramatically improve our customers' digital and mobile experience before, during and after visiting our stores." This seems to be coming true with more than 600,000 downloads already. The new app contains features including recipes, cooking tips, shopping-list creation, and information about stores, specials, sales, events, etc. It allows users to sync shopping lists and a recipe box between the app and Whole Foods' website. Management has promised more upgrades throughout the year...
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