The Spanish retail chain Mercadona became the leading Spanish supermarket last year, with 22.1% market share, according to a study from Kantar Worldpanel.
Mercadona's market share grew by 0.6% compared to the 21.5% achieved in 2013, managing to triple the share of its immediate follower, Carrefour, which reached 7.7% (0.2% more than in 2013).
The third place was for DIA, with a 7.6% market share, followed by Eroski Súpers (3.3%) and Lidl (3.1%).
Auchan ranks fifth (with 2.8%), and is followed by Consum (1.9%), Eroski Hyper (1.6%), AhorraMás (1.5%) and Caprabo (1.3%).
In the presentation of the report, Kantar Worldpanel Director César Valencoso stressed that while "the global market has become smaller, it was still busy for distribution chains," and trends are different from those observed during the recession.
Valencoso also noted that Mercadona "takes the lead" in fresh products, with a 17.5% share, while Lidl was the retailer growing the most in terms of packaged goods, going from 3.6% to 4%, as reported by Cinco Dias.
Despite this data, 2014 is considered "one of the worst years in terms of consumption volumes and sales."
It is estimated that each household spent 4,160 Euro last year; 100 Euro less than in 2013.
Valencoso expects 2015 to be a good year for consumption and believes that the strongest segment will be that of packaged goods.
Another trend noted by Kantar Worldpanel is that store brands "are taking a breather after the recession and remain stable, with a 0.1% growth."
It points out that store brands "will register growth in 2015," with a 3% increase in purchase volumes.
Kantar Worldpanel's report was elaborated by sampling data from 12,000 households reporting daily what they buy and where.
Source: fis.com
