Northern Ireland: Lidl sales up 12.9%
Overall, sales at grocers across the north increased by 0.4 per cent over the year.
Tesco remained by far the largest player with a 35.4 per cent share of the market, although sales were down 0.9 per cent. Tesco has seen declining fortunes in recent months culminating in a decision earlier this month to halt 49 new-build stores across the UK with plans to shut another 43 - details of which have yet to be announced.
Sainsbury was the only other of the big name brands to experience a decline in the north over the year with sales down 0.1 per cent to give it a 17.9 per cent market share over-all.
Asda meanwhile edged closure to Sainsbury's to claim a 17.2 per cent slice of the overall pie thanks to a 2.2 per cent growth in sales.
There was a strong performance too by multiples - such as Iceland, M&S, and Dunnes Stores - which collectively saw a 5.1 per cent rise in sales giving them an 8.9 per cent market share.
However, symbols - such as Spar, SuperValu, Costcutter and Centra -experienced a combined 6.4 per cent decline in sales to share 9.4 per cent of the market.
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