UK: Lidl’s Christmas sales pop with Prosecco fizz
Lidl has reported its most successful Christmas in the UK as the chain provided further evidence of the discounters’ impact on mainstream supermarkets.
The German budget retailer reported a 20% increase in sales in Christmas week, just days after two of the UK’s biggest supermarkets, Sainsbury’s and Tesco, revealed falling sales.
Lidl’s fellow discounters Aldi, Poundland and B&M are all expected to have benefited to the detriment of major supermarkets as consumers sought out bargain chains while concentrating their spending on the Black Friday promotional day and the Boxing Day sales.
Barclaycard, which released its Christmas spending data on Friday, said the discount trend had become well established in the UK. “Consumers have now become accustomed to shopping with discounts as they seek more value for their money – a behaviour which has become entrenched since the economic downturn and which it seems is here to stay,” said Val Soranno Keating, Barclaycard chief executive.
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Source: theguardian.com
