Odd Bunch campaign launched at Woolworths
The “ugly” fruit and veg that previously might have ended in the bin will be sold at discount prices in The Odd Bunch campaign launched this week by supermarket giant Woolworths.At least 25 per cent of fresh produce is estimated to be rejected because of imperfections or cosmetic damage.
Woolworths says it wants to show customers that this food is still delicious and healthy, as well as helping farmers sell more of their crop.
Discounts will vary but this week Woolworths is selling a kilogram bag of Odd Bunch carrots for $1.28 compared to $1.88 for the standard range. Odd Bunch pears are $2.78 a kilogram, a saving of $1.20.
The program, the first of its type in a national supermarket, follows the success of a similar initiative by the French chain Intermarche, which was adopted by UK supermarket chain Sainsbury’s in October.
In August, we asked Australian supermarkets if they would consider running similar campaigns, but they were reluctant to follow - until now.
Source: perthnow.com.au
