Spain: Makeover for Eroski group
Missouri Creative is tasked with creating a complete, flexible communications style to be applied across every area of the brand’s communications – from the in-store environment to brochures, print collateral, corporate communications, advertising templates, eDM and digital media. The final work is expected to start rolling out to consumers from February 2015.
Stuart Wood, creative partner at Missouri, said: “Our approach is all about championing the real stories behind the Eroski brand in a way that helps consumers see themselves in the brand. It’s not the shop or the company itself that is important to people – it’s the way Eroski can help them create a great family meal whilst following a healthy lifestyle. Those are the human stories which really matter and which our new communications style will bring to life. Eroski is not the end result, it’s the means to great life experiences.”
Paul Brennan, creative partner at Missouri Creative, said: “There seems to be a strong demand for our mix of small agency agility and large agency experience from a lot of clients at the moment. Companies that choose to work with us know that they can always have direct access to top people, and we’re great believers in simple actionable strategy that leads to compelling creativity. It seems to be really hitting the mark with clients.”
Source: retailtimes.co.uk
