AU: Key trends for 2015: tech and cauliflower
The Mintel research also concentrates heavily on the unfolding of digital opportunities in bricks and mortar shopping experiences. It shows that new initiatives such as the roll-out of Coles’ and Woolworths’ click-and-collect services; the trial of refrigerated lockers on consumer routes and Doddle’s parcel delivery service located at railway stations are key indicators flagging an explosion in similar schemes and operations.
Clemenger BBDO Australasia CEO Andy Pontin concurs: “The integration of online/offline retail experience is gathering force. It is proven that retailers that offer both an online and offline shopping experience derive higher value per customer than online only or bricks and mortar only.
“We’ve had great success here with our ‘Shake & Win’ mobile app for Hungry Jack’s, where an in-store sale is being driven by mobile every eight seconds in Australia,” he said.
The Mintel report does put forward some more frivolous and down-to-earth ideas: apparently cauliflower could be next year’s superfood (Kale crops are running low, it seems) and we’ll all be sending texts and tweets which are accompanied by a scent, should the oPhone take off.
Source: adnews.com.au
