The supermarket that Australian customers love the most
Reward points and availability of superior home brand products also contributed to Aussies sticking with the supermarket of their choice. Convenience scored big on the satisfaction survey too, with a surprising 46 per cent of shoppers ranking proximity of a supermarket above value for money.
These shoppers believed that while they could be getting their groceries cheaper at a different supermarket, the convenience of the one they frequented was a bigger reason to remain loyal.
Canstar Blue also ranked the major Australian supermarkets based on factors such as value for money, customer service, variety of products, freshness of food, deals, and store layout.
Aldi scored the highest for offering the customer value for money.Aldi scored the highest for offering the customer value for money. It also scored the highest for offering the customer value for money and great deals/specials on its products. This ranking underscores the position of Aldi as being a potential disruptor in a market that’s traditionally been a Coles-Woolies duopoly.
While many of the competing supermarket brands tallied top ratings, only Aldi secured five stars in the area of overall satisfaction.
Coles came in next, tied with others in the overall satisfaction ranking, but scoring the highest on customer service, quality of products, and surprise surprise, freshness of food!
However, the supermarket that claims to offer competitive price deals scores the lowest on the deals/specials scale.
Coles may claim to offer great deals and specials but scores the lowest on that scale. Coles may claim to offer great deals and specials but scores the lowest on that scale.
Foodland customers were most satisfied with the service of their supermarket, store layout and the freshness of the fruit, meat and veg.
IGA scored four-star ratings for overall satisfaction, customer service, product variety, store layout and freshness of produce and foods.
Canstar points out that while IGA doesn’t produce an identical shopping experience across all its stores and creates each one to the community it serves, it still delivers “everything you’ll need for the week ahead”.
The “fresh food people” at Woolworths also scored well in the survey, finishing with a five-star rating for the variety of products available on shelves and another for the layout of stores.
Woolworths also received four stars for overall satisfaction, customer service, deals/specials and freshness of food. Additionally, it secured three stars for value for money. Woolworths scores highly on most aspects, except value for money, where it gets just three stars. Woolworths scores highly on most aspects, except value for money, where it gets just three stars.
These figures were drawn from a survey of 2500 Australians on their supermarket shopping habits.
Source: yahoo.com
