This is a clear signal for producers that the organic market has good prospects, and that it is worth investing in this type of production. Experts say that organic products could be much cheaper in Biedronka thanks to its well organised logistics network.
On the other hand, the presence of organic products at discount prices would not negatively affect specialist shops, as the choice in them is much wider.
The sale of organic products in Poland represents about 0.2% of the total food market, but it is developing very dynamically. Currently, the market value amounts to 700 million dollars.
A large part of the sales currently correspond to the German discounter Lidl, which already has organic products on its shelves a few years now and their range also includes special fruits and vegetables.
One of the problems faced by the retailer will be the small scale of Poland's organic agricultural production. It's a very small market and Biedronka will find it difficult to quickly find suppliers producing sufficiently large batches of fruits and vegetables.
"But if you cannot find them in Poland, it will still be possible to purchase these products abroad," says Joanna Żuchlińska, of an organic specialist shop in Warsaw.
At the moment, Lidl and Rossmann mainly sell German products.
Source: finanse.wp.pl
