"By purchasing Slovak products, we invest in our economy," says the Slovakian supermarket chain BILLA in its latest communication campaign, focused on the promotion of Slovak products.
"Offering products of Slovak origin is very important to us, as more and more customers, in addition to the food components, pay attention to the country of origin," affirms Dariusz Bator, CEO of BILLA Slovakia. "Slovak products, especially fresh foods, are highly competitive in both taste and quality. Some of the tools used will include a label, a special website (www.billajeslovenska.sk) various competitions, as well as radio spots and promo videos.
The CEO of BILLA explains that "we have chosen the summer to conduct this campaign, especially since we now have the most Slovak fruit and vegetables on the shelves. Slovak tomatoes, the most popular amongst our customers, are available in sufficient volumes to cover demand. Other major products include cherries and currants from the Danube plains, peppers from Kolárova or sweet corn from Marcelová," explains Bator.
BILLA strengthens cooperation with small Slovak producers
BILLA Slovakia is making use of the brand "Slovak Farm" to enable Slovak fruits and vegetables to be easily identified by its customers; last year, through the use of other brands, the market share of such products increased by 5%. At the same time BILLA has partnerships with dozens of small growers who are not are able to supply the chain's entire network of one hundred and twenty-two stores, but which are regionally competitive.
Source: webnoviny.sk
