UK: Waitrose to collaborate with celebrity chef Delia Smith
It will be accompanied with content from Waitrose chefs and other food experts to create an extensive food hub, teaching everything from cookery basics to advanced techniques - and also supported by more than 150 Delia recipes on Waitrose.com.
Waitrose Marketing Director Rupert Thomas: “We have a long and successful history of working with Delia and we’re thrilled to be joining forces again on the Delia Online Cookery School with Waitrose, which we believe will be the definitive online tool for cookery tuition."
“This wealth of new content from Delia will complement the wide range of expertise already on Waitrose TV from contributors including Heston Blumenthal, Alan Titchmarsh and Phillip Schofield and will continue to build our online presence as the destination for foodies or anyone looking to develop their skills.”
The comprehensive library will also enable Waitrose to link to tutorials from across the Waitrose website and social media channels - for example a quick skill lesson within a recipe on Waitrose.com.
Source: esmmagazine.com
