Avocados from Mexico hires new leadership to guide brand expansion
Mexico is the leading source of fresh Avocados in the United States and with the recent creation of "Avocados From Mexico" (AFM), the Mexican avocado industry will have its own world-class marketing agency. AFM is the result of an unprecedented collaboration by the Mexican Hass Avocado Importers Association (MHAIA) and the Mexican Avocado Producers and Packers (APEAM), to combine resources with the goal of growing the category and propelling the Avocados From Mexico brand.
"Kathleen brings a wealth of experience in the produce industry, and as CMO of AFM, I know she will successfully work to shift the perception of avocados from exotic to everyday to drive consumption," said Tim O'Connor, CEO of AFM. "Maggie brings expertise from the avocado industry, which has provided her with an inside understanding of the challenges and opportunities in the marketplace. With these two key hires, I'm confident we have the best team on board to make avocados the new 'it' fruit."
"I am truly in the right place, at the right time," noted Triou. "As the only avocados available year round, Mexican avocados are always fresh, delicious and in season. The consistent quality ensures a good eating experience, and as CMO it will be my charge to ensure consumers know and understand that avocados are not just for guacamole at parties – they can be so much more. I am excited to bring our versatility story to life."
Laura Slavec, formerly senior account director at Sterling-Rice Group, joins AFM as marketing director reporting to Kathleen. Laura has several years of commodity board experience, including creating and implementing integrated marketing plans for the Almond Board of California and the United States Potato Board.
A number of hires will also be joining AFM to create an efficient and effective retail team reporting to Maggie. These experienced retail professionals include Eduardo Serena, as retail market director based in Illinois, and several regional directors, including: Alejandaro Gavito, based in Texas, Ryan Fukuda, based in California, Oscar Garcia, based in Florida, and Tanya Edwards, based in Georgia.
Source: sacbee.com
