British Gems back at Sainsbury’s
An on pack promotion, running from the launch in June to 23 July, will give Sainsbury’s customers the chance to win tickets to some of the jewels in the British summer events calendar such as Ascot, Wimbledon and The Proms. Customers will also be treated to in store sampling where they can try some of the tasty British Gems recipes plus pick up a handy recipe card to try them out at home. There will also be a range of in store promotional materials.
Selected for their delicious buttery flavour, firm waxy texture and thin skin, British Gems will be sold exclusively through Sainsbury’s as part of the Taste the Difference range. They will be available in store from June until the end of October and will start on shelf at £3 for a 1kg pack.
Sainsbury’s potato buyer Julien Roberts said: “When the Jersey Royal season finished at the end of June, I noticed there wasn’t anything around at that time of year to match them for great eating quality. We set about looking for a new variety that topped all the taste panels and discovered the British Gem.”
Available on shelf within just 48 hours of being harvested from the fields in Shropshire and Cornwall, these golden hued new potatoes are gloriously fresh and ready to be boiled, sautéed, crushed or simply popped in a potato salad.
Greenvale handles 600,000 tonnes of potatoes every year and has been a major supplier to Sainsbury’s for over 40 years. Operating from three state of the art packaging facilities strategically located across the UK, it aspires to deliver high quality potatoes day in day out to its customers. It is one of the few fully integrated potato businesses in the UK, from breeding and growing potatoes through to packaging, distribution and marketing for the retail, wholesale and food service sectors, with a specialist food ingredients division, Swancote Foods.
Greenvale is a significant grower of potatoes in its own right, growing 70,000 tonnes of potatoes through its own growing programme where it employs cutting edge growing techniques. It also boasts the largest and most geographically diverse grower base in the UK.
Jessica Archard
Tel: + 44 [0] 20 8892 5665
Mob: + 44 [0] 777 922 4306
Email: [email protected]
