UK: Iceland launches online service
The trial is currently taking place at a small number of selected Iceland stores in the North West, North East, London and the South West. Iceland said the service will be extended further to selected stores throughout the UK in the coming months.
The online offering builds on Iceland’s long-established free home delivery service for customer purchases in store of £25 and over, which is already making over 180,000 deliveries each week.
Customers registering on the Iceland online shopping website are able to choose from the full range available at their local Iceland store if it is already participating in the trial, or can register their interest in the service once it becomes available in their area.
Orders are picked in the early morning so as not to impact on customer service in store during the day, and held at the appropriate temperature for delivery in the customer’s chosen time slot.
Iceland said it is the first UK food retailer to offer the option of payment for online orders through PayPal as well as by credit and debit card.
Iceland director of delivered sales John Mackie said: “We are delighted with the positive initial response to the local trials of our online service. This is exceeding our expectations for the number and size of orders we have received, and for the proportion of new customers to Iceland that the service is attracting.
“It is absolutely critical to us that the launch of online shopping should have no adverse impact on availability or service for our existing customers in store, and I am pleased that all our targets are being met. The launch of our new Iceland Driver Academy Programme at our Centre of Excellence in Deeside will help to ensure that all our home delivery drivers are ambassadors for the service on our customers’ doorsteps.”
Source: Iceland
