UK: Record grocery market shares for Waitrose, Aldi and Lidl
Edward Garner, director at Kantar Worldpanel, said: “Aldi has set two records in the latest period, with its highest ever growth of 31.1% delivering a record market share of 3.4%. Lidl’s market share of 3.0% is also an all-time high for the retailer.
“Pressure on household budgets is undoubtedly driving some of the growth at the discounters, but messages about quality are starting to resonate. Lidl announced this week that it will increase its fresh meat and poultry floorspace by 50% within the year, and Aldi’s new ‘convenience’ store in Kilburn is a departure from its traditional edge-of-town offering. These changes are likely to appeal to a new and different group of shoppers which will bolster the performance of the discounters even further.”
Meanwhile, Waitrose has continued its strong performance, delivering a record share of 4.9%. Within the big four, Sainsbury’s has again delivered the strongest growth with 5.4% and is the only one to increase market share, now at 16.9%. Tesco’s market share currently stands at 29.9%, Asda’s at 17.5% and Morrisons’ at 11.5%.
Source: talkingretail.com
