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Ireland: Musgrave launches 'Bright New' Centra range

Musgrave has introduced a wholly revamped private label range for its Irish convenience and neighbourhood stores under the Centra brand. Differentiated with simple and bold on-pack designs, presenting a 'Bright New Range', the Centra brand of products now includes 900 lines across key grocery categories.

Source: igdretailanalysis.com

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