Starting Easter Saturday people can buy anything a vegan could desire in the shop in the Friedrichshain district, without having to check the contents of the products first. Food hygiene and cosmetic products that were made without animal products or animal testing will also be sold. Vegan ready made pizza's and other frozen products will also be available, as well as vegan baby food and animal feed.
The first two of the vegan supermarket chain's locations were opened in Berlin Prenzlauer Berg and Frankfurt.