UK: Costcutter unveils Kwiksave website
The group said that Kwiksave.com has been designed to create maximum awareness for the brand and to engage with customers by showcasing offers, promotions and competitions. A recipe section is included and new site also introduces ‘Kwiksaving tips’ with money saving suggestions. A store locator sits at the heart of the website allowing customers to pinpoint their local store.
Ian Bishop, marketing director for Costcutter Supermarkets Group, said: “We have committed to investing in digital channels and the Kwiksave.com website is the first of four new brand specific websites that will be launched over the next couple of months.
“Kwiksave, Costcutter, myCostcutter and Rhythm & Booze each have their own identity and appeal to different target audiences, therefore it is crucial that they each have their own dedicated presence online through which they can interact and engage with their target audiences, and ultimately drive customers in store.
“The website launch also sees the implementation of an integrated digital campaign that will leverage key social media channels including Facebook, Twitter and Pinterest to further interact with customers and maximise brand awareness.”
Source: talkingretail.como
