Ireland: 50% of all Aldi produce now local
The discounter says it has tripled its annual spend on Irish products over the past five years, and that over 50 per cent of all grocery sales at Aldi's Irish arm are now generated on products bought from Irish suppliers.
“We have pursued our new ‘Love Ireland, Like Aldi’ advertising campaign as we want to showcase to our customers the strong relationships we have built with Irish suppliers," a spokesperson for Aldi Ireland said, "and emphasise that our product range features authentic award-winning Irish products, supplied by local Irish farmers and producers. We firmly believe our focus on offering consumers brand quality Irish own-brand products at consistently low prices has been a key element of our success.”
The advertising campaign centers on a selection of Aldi's Irish suppliers, filmed on location at their farms and production facilities.
Source: esmmagazine.com
