Ireland: Grocery market in decline again
Shoppers are continuing to look for ways to control spending and are focusing on value ranges and supermarket own brands. This has placed pressure on branded items, which have seen a drop in market share from 54.1% to 52.9% in the past year.
Aldi continues to post the strongest growth, with sales increasing by just over 20%. Tesco and Lidl also continue to out-perform the market and gain share as a result.
Source: www.kamcity.com
