US: Piggy Wiggly named wins independent retailer award
The award aims to give recognition to one independent grocery chain per annum for its ability to thrive, survive and enhance its brand.
“We’ve had our eye on Piggly Wiggly Carolina Company for years now,” said Meg Major, Editor-in-Chief of Progressive Grocer. “Though Piggly Wiggly is smaller than the big, national supermarket brands it remains at the forefront of the industry in many ways. From its social media networks, which drive conversation in a fun and engaging way, to its diverse private label products, which this year evolved to include additions like its private label beer, Pig Swig, the brand continues to be a case study for what works best in the competitive supermarket industry.”
“To say the award is an honor would be an understatement,” said David Schools, President and CEO of Piggly Wiggly Carolina Company, Inc. “But at the end of the day this celebrates the quality Employee Owners we have at Piggly Wiggly. Employee Owners who open our stores every day with a smile on their face and a real commitment to delivering our Pig values through absolutely everything they do.”
This year’s award was announced in the magazine’s February issue, on stands this week. Piggly Wiggly will receive the award in a formal ceremony held next month in Charleston, S.C.
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