"Company unveils "See-Thru" vegetable cans"
“Our new See-Thru can is the most notable innovation in canned vegetables since canning was invented in the early 1800’s,” said Woody Swink, Senior Vice President of Sales and Marketing at McCall Farms. “Consumer testing was tremendous and the response at retail has been terrific. Being able to see the vegetables says “fresh” but also gives consumers a sense of trust because they can see what they are buying.” The TruVue plastic can was developed by another South Carolina company, Sonoco Products, a global leader in packaging.
“Glory Farms' new, clear can brings much needed excitement to the canned vegetables aisle of the store,” said Tom Outlaw, Vice President of Procurement for Ingles Markets. Outlaw added, “there’s a lot of packaging innovation on the perimeter of the grocery store but nothing new in canned goods. McCall Farms' commitment to packaging innovation is a big plus for the category.”
"The seven varieties of new Glory Farms vegetables use a unique, slow-cooked process that takes three times longer than the normal canned vegetables cooking process. Cooking slower and at lower temperatures locks-in the flavors of the vegetables and the new pop-top can adds convenience to prepare delicious meals and side dishes," the company stated.
Glory Farms Slow-Cooked varieties include: Garbanzo Beans, Pinto Beans, Green Lima Beans, Light Red Kidney Beans, Dark Red Kidney Beans, Great Northern Beans and Blackeye Peas.
For more information:
Tim Ronan
McCall Farms
Tel: +1 336 813 3062
[email protected]
