Alibaba & GS1 Australia agree to strengthen online trade
Russell Stucki, Chairman, GS1 Australia said, “The MoU signed here today will formalise the strategic partnership to support the growth and introduction of Australian brands, using GS1 standards, to the millions of online shoppers using Alibaba Group’s platforms in China. The alliance with GS1 Global Office will also foster great opportunities for Alibaba to connect with over two million member businesses worldwide.”
The signing of the MoU follows the October 2016 announcement from Alibaba Group, GS1 Global Office and GS1 China to standardise product information for the benefit of all supply chain stakeholders, especially consumers. Alibaba invited brand owners to adopt GS1 standards for product information management and the use of the barcode, or Global Trade Item Number (GTIN), for uniquely identifying their products within the Alibaba e-commerce network.
“We are excited to enter into this agreement with GS1 Australia and support local businesses entering the Chinese market through Alibaba’s platforms,” said Alibaba Group’s Maggie Zhou. “The demand for Australian products on Alibaba Group’s platforms continues to grow and Chinese consumers recognise the importance of safe and authentic products.”
Sean Sloan, Manager – Omni-channel & RFID at GS1 Australia said, “The purpose of this MoU is to provide a framework for Australian businesses, in particular SMEs, to benefit from this alliance. The adoption of GS1’s Global Data Synchronisation Network™ is a major win for Chinese consumers seeking to purchase authentic Australian products from Australian brand owners.”
source: viw.com.au
