The foodie darling watermelon radish is ready for its close-up. Frieda’s Specialty Produce introduces the first retail package for watermelon radishes, showing off the radishes’ vibrant internal color and with recipe ideas right on the bag.
Restaurants and food bloggers have already grabbed onto the more visually impactful watermelon radish—from thinly shaved onto a salad to quick-pickled for trending vegan/vegetarian grain bowls, poke (Hawaiian raw fish rice bowl), and bahn mi (Vietnamese sandwiches). The Huffington Post Food section recently featured radish recipes that include pickled and roasted radishes. Radishes are definitely trending, and the watermelon radish is the trendiest!
The 1-pound stand-up pouch provides solutions for retailers by eliminating confusion about the PLU, extending the product shelf life, and moving more radishes off the shelf. Frieda’s signature branding also stands out in the refrigerated rack so it is easy to merchandise.
“The watermelon radish is truly a hidden gem of the produce department—most shoppers don’t know about its beautiful color on the inside just from looking at it on the shelf,” said Karen Caplan, president and CEO of Frieda’s Specialty Produce. “Our pouch showcases what these gorgeous radishes look like on the inside, which not only attracts the attention of shoppers, it also educates them about the product with serving suggestions on the back.”
Watermelon radishes are available from Frieda’s in 12/1-lb. pouches and in 10-lb. bulk.
For more information:
Oakley Boren
Communications Specialist
Frieda's Specialty Produce
Tel: 714-733-7660
