Initially, a Peruvian blueberry boom was expected on the European market. But, says Edwin Droogendijk of TripleF Fruit, in the Netherlands, that supply has not yet exploded. "Consider the volumes being sent to Europe and how smoothly sales are going. Then we could retain nice prices until mid-October."
According to him, opinions about why there is less supply differ. "Fires have certainly significantly affected the berry crop in British Columbia (Canada). So, a lot of Peru's blueberries are being shipped to North America. And being sold for nice prices. Asia is also still paying good prices for those berries."
"While preparing for the overseas blueberry season, nearly everyone thought Peru would send boatloads of berries to Europe. That was because production has increased dramatically since 2020. The current arrivals are, therefore, rather disappointing," explains Edwin.
"Another factor is that there aren't that many alternatives. Many importers have run out of stock. South Africa has been on the market for a while. Exports from Argentina and Uruguay are now slowly getting underway. But those volumes are manageable."
"The Netherlands has had quite a few quality problems. Those are due to the cold, wet summer. There have, therefore, been few good Dutch berries available," Edwin continues. "That offered considerable room for Polish and Serbian berries. Those, too, have now all been sold."
"We received our first blueberries from Peru this week. These came in bulk and clamshell packs. Sales prices are good; between €7 and €7.50 for bulk, and €11 to €12 for packaged. We're delighted with the quality too." Edwin is confident of smooth sales in the coming weeks. "If a turnaround happens, it will be from week 43. But the market should be good for now. That's given the moderate supply and good flow. What will happen in November, I don't dare predict," he concludes.