More Uzbek fruits are available this year in ethnic supermarkets in Germany, mainly targeting immigrants from the former USSR and socialist bloc countries. Obviously, the “Uzbek fruit” brand is still relevant for former Soviet consumers, because the fruits are sold well, despite their higher price than for those from the EU countries.
In particular, at the end of August, in the Mix Markt supermarket, Uzbek melons were sold at 1.29 euros per kg, which is equivalent to 16,200 sums per kg. At the moment, the wholesale price for melons in Uzbekistan, according to the EastFruit wholesale price monitoring, averages 1900 sums per kg or 15 euro cents per kg.
However, about 40 eurocents is needed to deliver the melon to Germany, and another 20 cents per kg for packaging. Therefore, the cost of melons delivered to Germany, excluding the exporter’s mark-up, is now at least 75 eurocents per kg. Accordingly, the supermarket mark-up in this case is small, since the margins of the EU supermarkets are much higher than in Uzbekistan and the CIS countries due to higher labor and real estate costs.
Source: east-fruit.com
