Uvasdoce has started its 2021 campaign in a positive way, a campaign that will be full of challenges, developments, and new projects. The company's challenges include selling 40% more volume than in previous years, opening new markets, and developing its 'Las chuches de Uvasdoce' line in different languages and countries.
This significant increase in volume is mainly due to their new farm El Pedregal and the entry into full production of the latest reconversions to seedless grapes. Growth is going to be especially noticeable in Uvasdoce's seedless white grapes varieties' volume offer, as well as in its Candy line.
In addition to growing in the national market and in neighboring countries, such as Portugal and especially France, the Alicante entity will explore new destinations, such as Singapore, Malaysia, or Hong Kong.
The situation in the domestic market is very favorable thanks to the increase in demand for seedless grapes. This growth in domestic demand began to be noticeable last year, as both the chains and the end consumer prioritized the convenience of seedless grapes, in addition to their flavors. In these first weeks of sales, demand continues to boom.
One of Uvasdoce's novelties this year is that it will offer the Cotton Candy™ seedless white grape variety, which is highly demanded in different markets due to its cotton candy flavor. With this new acquisition, the Alicante entity completes the well-known collection of Candies from the Californian breeder of IFG varieties and is one of the three companies in Spain that has all six varieties. This line consists of Candy Snaps™ (red), Candy Drops™ (red), Candy Dreams™ (black), Candy Crunch™ (black), Candy Hearts™ (red), and Cotton Candy™ (white).
To improve the visibility of these varieties, Uvasdoce continues to work on its line 'Las chuches de Uvasdoce' (Uvasdoce's goodies) by designing a new packaging aimed at children, as well as on its 'La chuche mas sana' (The healthiest goodie) line by making its packaging in 100% cardboard and translating it into different languages to export this line and more specifically this format to other countries. The Carrefour supermarket chain is the first to market this special product for children, aimed at promoting healthy life habits and food among them.
This year, as in each campaign, Uvasdoce continues with its firm intention of eliminating from its portfolio a percentage of the plastic, although recyclable, that it uses. The company is developing a 500-gram tray made out of 100% cardboard for a major French supermarket to replace 100% of their plastic trays with these eco-friendly and more attractive trays. Soon other national and international chains will join them.
For more information:
Uvasdoce
Tel.: +34 965 620 125
[email protected]
www.uvasdoce.com
