SweeTango will be available nationally from mid-August. The national seasonal launch will be accompanied by eye-catching packaging to elicit more impulsive purchases, special secondary placements with displays, a social media campaign, competitions and much more. In this way, the popular branded apple places itself in Germany's fruit bowls and cheerfully invites premium enjoyment.
Photo: SweeTango
"After such a positive start for SweeTango in the 2020 season, we have set ourselves big goals," says Dr. Wolfgang Kreiser, managing director of the German Fruit Variety Consortium. "The harvest estimate is about 1,500 tons of delicious apples, which we can offer from August to mid-November." The fruity, juicy cross between Honey Crisp and Zestar apples has the potential to become a new anchor on the fruit shelf, as evidenced by the rapid sales of the 2020 crop. In addition to the apples' exceptionally fresh taste and promising exterior with its particularly crisp red skin, this apple comes from national cultivation. This corresponds with the zeitgeist of large consumer groups who shop consciously and value local products that have a better environmental footprint.
Attention on the sales floor and on the shelf
To support sales, SweeTango offers its retail partners attention-grabbing advertising measures that clearly communicate the added value of the premium apple. Starting with the strikingly fresh packaging of the practical 4- and 6-pack foodtainers, through innovative secondary placements including informative displays to increase impulse purchases, to sun loungers, drinking bottles, and sun umbrellas that can be used to prolong the much-coveted "summer feeling" at the POS. This creates an innovative shopping experience that opens up the greatest possible benefits for the retailer, the supplier and the category as a whole. In addition to the increased POS presence, SweeTango is also increasing its brand presence on other channels. A national PR campaign is getting the apple into consumer-facing food and lifestyle magazines. Brand awareness among the younger generation of household decision-makers is created through a charming social media presence, supporting strong category footfall across Germany in time for the sales launch. The launch is rounded off with attractive competitions and recipe ideas.
For more information:
Deutsche Obstsorten Konsortium
https://www.dosk.eu/
sweetango-apple.com/