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Madras Mandi App enables procurement of fresh fruits and vegetables in Chennai

Economic problems will always stimulate people's interest in new possibilities and ideas. Prashanth Vasan learned this during the lockdown last year, when India’s food supply-chain industry suffered a setback.

The CEO, who formerly worked for McCann World Group, says: "In India, the vegetable and fruit market is very unorganized; new restaurants don't know who to contact for supplies; they have no idea how much they're ordering; many vendors don't supply small companies, so they have to go to supermarkets (and spend a lot more)."

During the lockdown, Prashanth and his partner Jay Trading had a few brainstorming sessions that allowed them to come up with an idea, incubate it, and launch Madras Mandi. The app is a forum from which any restaurant or small business in Chennai can obtain fresh fruits and vegetables from the farm.

Prashanth claims that most restaurants are unable to employ a purchase manager, making inventory management a difficult challenge. It was clear that the software needed to simplify the procurement management market and update the ordering system, allowing restaurants to buy anything they need without needing to go to several offline vendors.

Furthermore, company owners can set up a computer buying manager, manage all spending, collect regular statements, and avoid the inconvenience of handbills. Prashanth and his team began investing time and resources in March 2020, before testing the software in October and launching it in February 2021.


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