California stone fruit season kicks off with organic cherries and apricots

Fruit World, a family-owned grower-shipper of organic and conventional fruit is now shipping its organic cherries and organic apricots.

“What a difference one year makes,” said Bianca Kaprielian, Fruit World co-founder and CEO. “2020 was a bumpy stone fruit season in California. But this year we had enough chill hours and favorable weather, and the trees are full of great-looking fruit.”

Fruit World is now shipping its organic cherries and organic apricots.

Unaffected by the late April rains, Fruit World’s Coral, Lynn and Tioga cherries are at peak flavor. Packed at Podesta Packing in Linden, CA, a new, state-of-the-art optical sorter ensures the best cherries make it into the retail pack. “The fruit looks spectacular. We are really happy with this year’s crop, and it looks great in our fun and bright packaging,” said Richter. Fruit World’s organic cherry season continues through the end of May.

“I’ve never seen the trees so heavy with apricots,” said Cindy Richter, Fruit World sales director. “It was a great set. The color and sugars are still developing, a week or so behind schedule due to the weather cooling off a bit. But as soon as we start shipping, we’ll have promotable volumes through June and maybe into July.” Fruit World grows organic apricots in Reedley, CA. Continuing a long partnership, Fruit World also markets Blossom Hill apricots from its ranches in Patterson, CA. In addition to the standard pack styles, this year it is offering a new sustainable cardboard clamshell.

Fruit World's organic cherry season continues through the end of May. 

In peaches and nectarines, Fruit World is the exclusive marketer of the organic Masumoto Family Farm fruit. “We appreciate growers who share our values and vision. That’s why we’re excited about our partnership with Masumoto Family Farm,” said Kaprielian. “We’re also excited to begin shipping organic peaches this year from our own orchard.”

For more information:
Bianca Kaprielian
Fruit World
Tel: +1 (559) 650-0334 x 2 

CJ Buxman
Tel: +1 (559) 650-0334 x 1 

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