The Roots’ apple project is the first ever commercial apple orchard in Namibia. Manager Willien Meiring explained that the Roots project believes in a new concept of creating agricultural towns that first create a mini-local economy, only then to grow exponentially, eventually exporting products to international markets.
Meiring explained that their farming development is divided into two sections. The first are subsistence farming units with own title deeds aimed at empowering local people to participate in farming. The other part comprises a commercial section that consist of over 50 agricultural plots. Agribank co-financed part of the commercial venture on which the apple project was started.
Economist.com.na quoted Meiring as saying: “Our vision is to ensure food security in Namibia. As a country we cannot afford to be depending on other countries to supply us with food. We also want to ensure skills development in farming. We recently opened a school and we are set to establish an agricultural college that will train and equip farmers to become sustainable entrepreneurs in order to curb the high unemployment rate in the country.”
According to her, the apple project recently obtained a local market and they are currently working on a trademark for their products that will be used in the market. In the near future, she said, Roots plans to intensify their apple production for foreign markets to earn foreign currency needed for the country as well as to create sustainable jobs for Namibians.
“As you may all be aware, Namibia’s biggest foreign currency earner, tourism, is the most adversely affected sector by Covid-19. So, at Roots we believe that agriculture can replace tourism as a foreign currency earner. Therefore, for us being here today is to just say to you that, we had a dream, here are the results, we are very happy for what we have achieved and really appreciate Agribank in supporting us in our dreams,” she added.