“Demand for dates has exploded since the start of the corona crisis. People started to stock up on healthy food with a long shelf life, which led to a significant increase in the sale of dates,” says Mustapha Chihabi of Tomoor. “The quality of our Saudi dates is super this year. The dates have had a good growing season, which means that there is enough volume available. ”
Despite the good demand for dates, the supply is more difficult than usual due to the corona crisis. “The supply chain has been disrupted, the factories cannot run at full capacity due to the social distancing measures and the transport has been delayed. The e-commerce is also doing very well and we often sell through our webshop www.tomoor.be and on Amazon, but they are also very busy. Everything is delayed as a result, but we do everything we can to get our products to our customers as soon as possible,” says Mustapha.
“We had the real Ramadan peak about two weeks ago. Everyone started to buy dates, which increased sales. Meanwhile we are close to the third week and things have calmed down a bit with us. We still have enough stock for the coming weeks,” says Chihabi. Tomoor has exported to the Scandinavian countries for the first time this year. “This makes us the first company to introduce these unique varieties to these markets. In March this year we also moved into a new building at the Bollaarpark in Lier in Antwerp. ”