Freskita Bananas has just launched its latest product for the European market: red bananas. The Musa Acuminata, as it is scientifically denominated, is a tropical herb of the Musaceae family, (the same as the yellow banana), but with some marked differences. A reddish-purple color, a smaller size, a flavor sweeter, a higher concentration of vitamin A and lutein, a slightly lower glycemic index and the presence of carotenoids, typical of its color.
Red bananas are a very exotic variety in Ecuador because of its extremely limited volume which is practically exported in its entirety.
Despite its very limited volume, the idea of Freskita is to be able to supply thier customers with the complete offer of Ecuador's bananas.
"We are aware of our customer’s needs and we know that these are a reflection of the retail market and its customers. Seeing the trend, we want to offer our customers a “total solution”, the complete portfolio of bananas from Ecuador. It is not a subject of volume, it is a service issue and at Freskita we take service very seriously, that's why behind every new product there is a special team that assumes the responsibility of taking it forward" Gaetano Leone, Freskita’s executive director said.
At the moment, the supply of red bananas is very limited, but Freskita is working on increasing it.
More information:
Gaetano Leone
Freskita Bananas (Freskbana S.A.)
Pedro Carbo 1014 of. 101 - 103
Guayaquil – Ecuador
Tel: +593 994047725
Email: g.leone@freskita.com
www.Freskita.com
GLN: 7868000906103