Zespri International: India is strongest emerging market for kiwifruit

New Zealand-based Zespri International Limited, the world’s largest marketer of kiwifruit, currently focuses on strengthening its position in the Indian market, which it views as the strongest emerging market for the fruit among its peer group.

India, where the brand enjoys a majority of the market share, is one of the 59-plus countries to which Zespri exports kiwifruit. The United States, Germany, Spain, China, Japan, Australia and New Zealand are the largest of these countries. The kiwi marketing giant is looking at growing its market share by increasing its export volume in 2018. The brand’s first shipment for this year has already arrived in India from New Zealand.

Its exports to India usually comprise Green and SunGold Kiwifruit. But this year, they will be exporting the jumbo-sized varieties of both as well. While Green Kiwifruit has been exported for over a decade, SunGold Kiwifruit has only been present in the market for the last three years.

Fnbnews.com noted Zespri’s statement that “Zespri Green Kiwifruit and Zespri SunGold Kiwifruit will be available starting this week across all leading retail stores and wholesale markets pan-India.”

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