India, where the brand enjoys a majority of the market share, is one of the 59-plus countries to which Zespri exports kiwifruit. The United States, Germany, Spain, China, Japan, Australia and New Zealand are the largest of these countries. The kiwi marketing giant is looking at growing its market share by increasing its export volume in 2018. The brand’s first shipment for this year has already arrived in India from New Zealand.
Its exports to India usually comprise Green and SunGold Kiwifruit. But this year, they will be exporting the jumbo-sized varieties of both as well. While Green Kiwifruit has been exported for over a decade, SunGold Kiwifruit has only been present in the market for the last three years.
