Agenda

Webinar: High Pressure Processing (HPP) for Avocado Products: Extended Shelf-Life, Clean Label, and Premium Quality

Exponential growth of the HPP avocado market

High pressure processing (HPP) for avocado products has experienced extraordinary growth in the last decade and is expected to follow the same path in the coming years. With an increase in global imports of 171.97% (5 billion dollars in 2018), agencies such as Business Wire, predict a CAGR of 5.3% from…

July 20-24

PMA unveils details on virtual foodservice show

Produce Marketing Association (PMA) is dishing out food for thought during its first-ever Foodservice: Delivered virtual event July 20-24. The online gathering for the…

United Fresh goes LIVE 365! with year-round virtual events

Due to the success of United Fresh 2020 Live!, the association will transition its new virtual platform to United Fresh Live! 365, a year-round online marketplace where buyers…

'New solutions for a new scenario'

Rijk Zwaan to celebrate the Global Melon & Watermelon e-Vent 2020 in a virtual format

'New solutions for a new scenario.' This is the motto of Rijk Zwaan's 2020 edition of the Global Melon & Watermelon e-Vent. Due to current circumstances, the format of the…

Ecuador Food Fair

Ecuador holds its first virtual food fair

The first Virtual Edition of the  Ecuador Food Fair started on June 29 with more than 130 Ecuadorian exhibitors, 157 potential buyers, and nearly a hundred international visitors.…

The registration period is open from July 27 to 31

Aneberries will celebrate the 10th edition of its International Congress online

Mexico's Berry Exporters Association, (ANEBERRIES) is getting ready to conduct the tenth edition of its International Congress, which will be held online for the first time.…

Hortimaq and UPM webinar looks at quality solutions for Mexican exporters

“Quality, less loss, more profit.” This was the name of the Hortimaq/UPM webinar last June 25th, for which more than 150 representatives of fruit and vegetable exports from Mexico registered, where participants had the opportunity to learn more about quality solutions for exporters. With a broad program…

PMA Fresh Summit goes virtual for 2020

Produce Marketing Association announced Tuesday, June 30 that the 2020 Fresh Summit Convention & Expo will be a virtual experience instead of an onsite event in Dallas.    In a message to members and industry partners, PMA CEO Cathy Burns explained the decision.  “Out of our utmost concern for the personal health, safety, and…

Cindy Jewell of Jewell Marketing

"Getting ready for what's next: Recommendations for the next virtual trade show"

In light of the PMA announcement about Fresh Summit being launched as a virtual rather than an in-person event, Cindy Jewell of Jewell Marketing wrote a reflection on the…

AHDB Potato Showcase Week takes place between 6th – 9th July

The potato industry would usually gather over the course of the summer at events held across the country. Due to the current restrictions our Knowledge Exchange team will…

Citrus Expo 2020 has been canceled due to pandemic

For nearly three decades, Citrus Expo has been a tradition that growers look forward to each year. Citrus Industry has reported that unfortunately, that tradition will be on…

Raúl Calleja, director of Fruit Attraction: "The LIVEConnect platform will not be a plan B"

"68% of European companies already said they will attend if the fair is held"

Despite the uncertainty and doubts generated by the current health crisis situation, Fruit Attraction is still planned to be held from 20 to 22 October. If everything continues as planned, it will be the first major international event for the fruit and vegetable sector to be held in the framework of the…

July 14, the registration period is now open

Latin America-EU International Conference within the framework of the European Green Pact

The European Union (EU) has announced changes to its trading standards, as well as the inclusion of new phytosanitary, environmental, and CSR requirements for international trade. Therefore, producers/exporters of agricultural products will have to adapt to this new legislation in order to continue…

Forecasts European apples and pears will be released during Zoom conference

Prognosfruit 2020 will be a virtual event

The Prognosfruit 2020 conference will take place as a virtual event on the 6th of August. The annual event for the European apple and pear sector will feature the WAPA…

Hosted by National Mango Board

Webinar to share up-to-date insights and plans for success with mangos in foodservice

The National Mango Board will be hosting a free Mango Strategy Webinar on Tuesday, June 30, 2020 at 3 p.m. EDT. In this webinar, the NMB team will present insights on the…

Organic Produce Show session

Virtual ‘Real Talk’ with Albertsons’ Co-Chairman Jim Donald to be held July 9th

Jim Donald, Albertson’s Co-Chairman, will join retail industry veteran Kevin Coupe for a provocative and engaging virtual conversation about the role of organics, how the…

Virtual papaya best growing practices training open for registration

A select group of papaya growers successfully completed the pilot training for the Food Safety Best Practices Guide for the Growing and Handling of Mexican Papaya on June 17,…

Registration open for Cravo's upcoming webinar

Preventing disease, insects, and fruit problems using automatic retractable roof houses

Cravo announced an upcoming webinar which will share key learnings and best practices on how growers are preventing disease, insect, and fruit problems using automatic retractable roof houses. Which of these problems are you struggling with and wish you had strategies to reduce or prevent them from…

30 Chilean fruit companies are participating in the digital edition of United Fresh Live 2020

30 companies that export Chilean fresh fruit will participate in the United Fresh Live international digital fair that will be held from June 15 to the 19. The fair will allow…

Grand opening general session

Produce industry is grateful to get together online

The United Fresh LIVE! virtual trade show kicked off yesterday, Monday June 15th, with the Grand Opening General Session. Tom Stenzel was joined by Michael Muzyk, President of Baldor Specialty Foods and Chairman of the Board, and keynote speaker Katie Fitzgerald, Executive Vice President and Chief…

Fruit Attraction: How are Dutch and Belgian exhibitors preparing themselves?

One trade show after another has been cancelled or postponed. This is due to the coronavirus pandemic. Fruit Attraction will, however, go ahead. It's to be held from 20 to 22 October in Madrid, Spain. Fruit Attraction's Director, Raúl Calleja, shared four reasons why this year's fair is continuing on his…

“We’ll be doing our meetings with clients in a safe, digital way for now”

As the world opens up its borders after the pandemic, canceling events is no longer the only option. Fruit Attraction has announced the event will take place in its physical form in October, but a frequent exhibitor of trade fairs has chosen not to attend any exhibitions this year. Despite some of the…

Nature Fresh Farms at United Fresh LIVE!

Virtual tasting of Red Cherry on-the-Vine Tomatoes to be held June 18th

On June 18th Nature Fresh Farms takes United Fresh Virtual tradeshow to new heights by conducting a virtual taste testing, making the most of this digital event. This year’s United Fresh event tradeshow will be taking place under very different circumstances. Given the current Covid-19 challenges, United…

Fox Packaging to host daily virtual events at United Fresh LIVE!

“We have a packed schedule and look forward to meeting everyone virtually"

Fox Packaging™ will participate in the United Fresh 2020 Virtual Show with a booth in the FreshTEC Hall.  “While we would love to be able to meet everyone in person this year, we…

Sunkist Growers shares sneak peak at United Fresh LIVE!

California citrus grove simulation to be featured on Animal Crossing

Sunkist Growers, the 127-year-old citrus cooperative, is heading to the United Fresh LIVE! Expo, sharing a sneak peek of the ‘Sunkist Island’ in the virtual world of Animal…

Highlighting their blueberries and cherries

Superfresh Growers to host daily instagram live during United Fresh LIVE!

Superfresh Growers® are bringing their farm and nutrition experience to visitors during United Fresh Live. Each day they will be hosting an Instagram Live video featuring blueberries or cherries to connect with United Fresh attendees, as well as their social media audience. Each day at 12:15pm PDT,…

Topics include "Food Preservation and the Green Supply Chain" and "AI Facilities: Digitization and Information-based Agriculture"

Wageningen University organizes webinar on fresh food issues

First day:The Wageningen University and Research Center in the Netherlands and Jiangnan University in China will organize a series of online webinars related to future…

California Avocado Commission to participate in United Fresh 2020 Live!

It is peak California avocado season and the California Avocado Commission is readying its participation in United Fresh 2020 Live! with a virtual booth and complementary…

PMA

"Everything indicates that Asia will be the first area in the world to recover"

“Asia offers the best long-term opportunities, and everything indicates that it'll be the first area that will recover in the world. It is complex to make projections, but we believe that, for example, the volume of imports from China will return to pre-COVID-19 levels in the last quarter of this year,…

Latin American trade bloc to hold first E-business Roundtable in the UK

The trade promotion offices of Chile, Colombia, Mexico, and Peru, members of the Pacific Alliance, announced their plans to organise a virtual matchmaking roundtable to allow leading exporters from these economies to meet and do business with buyers in the United Kingdom. This endeavour comes as a…

Advice&Consulting

Next agronomic training course for CIS countries to be in December 2020

Advice&Consulting continues to aim to spread the agronomic know-how in the CIS countries, to help companies grow in the management skills of intensive orchards and to actively contribute to the development of the fruit sector in those countries. In light of this, the company announced that the new…

Raúl Calleja, director of Fruit Attraction

Fruit Attraction will be back in October 2020

Raúl Calleja, Director of Fruit Attraction, has released a statement through his LinkedIn account announcing the new date on which the fair will take place this year. The largest global #marketplace of professionals specialized in the fruit and vegetable sector will be held from October 20 to 22 and will…

School Foodservice Forum to take place during United Fresh LIVE!

The United Fresh Start Foundation’s annual School Foodservice Forum will be held during United Fresh LIVE! taking place online the week of June 15, 2020. The virtual forum…

Adam Cooper, SVP of Marketing

Q&A with the Wonderful Company on the upcoming United Fresh show

Could you elaborate on Wonderful’s decision to exhibit at United Fresh’ virtual trade show? “The United Fresh Expo has always been a good show for us – particularly for Wonderful Citrus from a timing perspective,” says Adam Cooper with The Wonderful Company. “The show gives us a good opportunity to…

December 8th to 10th:

FIRA 2020 goes 100% virtual for 3 days

How to bring together agricultural robotics experts from around the world in the current context? GOFAR, the association organizing FIRA, decided to organize its annual event…

Largest UK organic on-farm event goes digital

The UK’s biggest organic on-farm conference, OF&G National Organic Combinable Crops (NOCC), is taking place virtually this year, with a series of interactive seminars and online farm tours led by experts in UK food and farming. They are free to join and open to all. ‘V-NOCC’ is hosted by the largest…

Interpom 2020 on new trade show days

2020 will go down in history as 'the year of the coronavirus pandemic'. The health crisis that we are currently facing is affecting all sectors and has unfortunately also had…

June 19th, 12:00 noon ET

Produce association leaders to look to the future at United Fresh LIVE! Closing Session

The chief staff and elected officers of five leading produce associations will join together in the closing session of United Fresh LIVE! to share their vision for the future…

September 2021 in the Netherlands

Potato Europe 2020 cancelled

Uncertainties surrounding the exceptional health crisis caused by the Covid-19 pandemic force us to cancel Potato Europe 2020 in order to protect the event's visitors and exhibitors. The next edition…

September 24th-26th

Fruit Expo 2020 postponed until September

Since the COVID-19 outbreak, the Fruit Expo 2020 has kept a close watch on its development, as well as related policies worldwide in order to make sound and scientific…

Global Focus Logistics/ Cooling

FreshPlaza will be focusing on logistics and cooling in our June Global Focus. There are many new challenges facing exporters and importers in this strange new world. How are things progressing in logistics, what effect will increased tariffs and low oil prices have on air and sea freight. Is there increased demand for cooling…

Special Asia

FreshPlaza will be focusing on Asia in our June Special. This region has a wide array of fruit and vegetables on offer, and is a very important export market for most countries. How have the various Asian markets changed over the last few months? Is demand different? Do consumers now have less buying power for more expensive…

Next Intervitis Interfructa in April 2022

Intervitis Interfructa, the international exhibition for viticulture, wine cellars and distillery technology, has been postponed until April 2022. After intensive…

Register now

USDA and others to provide an update from Washington at PMA’s May 27 Virtual Town Hall

Produce Marketing Association will host its weekly Virtual Town Hall on May 27 with a focus on upcoming and future government resources available to the industry.  The conversation…

CPMA and NSF Canada to offer online food safety workshops beginning in June

CPMA has partnered with NSF Canada, a division of NSF International, to offer online Food Safety, Regulatory and Quality Assurance workshops to CPMA members and non-members,…

Nancy Pickersgill with SUNSET®/Mastronardi Produce on exhibiting at United Fresh LIVE!

“We see an opportunity to reach a broader audience”

Mastronardi Produce is one of the companies exhibiting at the United Fresh virtual trade show next month and discusses why they will attend this unique event. “At a time when we have no choice but to be apart, it is great to see how the industry is connecting virtually,” says Nancy Pickersgill, the…

IFEMA gets ready to relaunch its activity

#KeepBeingUs is IFEMA’s slogan for its own reopening as it gets ready to start operating again once the hospital lights are turned off after two intense months. The return, estimated for September, will involve a tight schedule with new dates to accommodate a line-up of more than 60 fairs planned for the…

Free registration

Webinar on best practices for papayas scheduled for June 4th

Within days of the release of the Food Safety Best Practices Guide for the Growing and Handling of Mexican Papaya document in April 2020, Mexican papaya growers, packers and…

Viva Fresh virtual experience

TIPA’s In Bloom virtual event offers support during difficult times

While the industry may not have gotten the opportunity to go to Viva Fresh this year, Viva Fresh is bringing various events to the industry – one of them In Bloom’s “Bloom…

PMA welcomes back top industry executives for next week's Virtual Town Hall

Produce Marketing Association has announced the lineup for the May 20, 2020 Virtual Town Hall general session, titled “Executive Perspectives on Managing Through the Crisis…

Anyone is welcome to join

Virtual Wellness Walk/Run Challenge launched for produce industry

Center for Growing Talent launches the Virtual Wellness Walk/Run Challenge, inviting produce and floral industry members to participate in a 5-week virtual wellness experience to promote health while supporting CGT education programs.  “We are proud to announce the launch of our new Virtual Wellness Walk/Run…

Wilfried Wollbold - Asia Fruit Logistica

"Our goal is to help reconnect the global fresh fruit and vegetable industry in Asia in 2020"

Last week the organisers of Asia Fruit Logistica announced that the trade show would be postponed until November, it had been due to take place in September in Singapore. The reaction to the decision from the trade was positive but naturally cautious as we are still unsure of how things will be at that…

Thursday, May 14th, 1 p.m. ET

USDA webinar about applying for Coronavirus Food Assistance Program

The U.S. Department of Agriculture Agricultural Marketing Service and Farm Service Agency will host a webinar on Thursday, May 14, 2020, at 1 p.m. ET, for farmers, ranchers…

Macfrut goes Digital in September 2020

Macfrut 2020 goes Digital. From 8 to 10 September 2020, Italy’s international showcase for the fresh produce industry will offer business opportunities through a digital…

Event postponed

Global Berry Congress moves to December 2020

Global Berry Congress 2020 is now to take place on 7-9 December 2020. This move is intended to give the global berry business as long as possible this year to deal with the…

Industry cautious but positive about new date for Asia Fruit Logistica

The Asia Fruit Logistca organisers made it known yesterday that the trade show would be postponed until November. It was due to take place in Singapore in late September but due to the COVID-19 crisis will now take place 18-20 November. FreshPlaza spoke to some of the companies who have exhibited and…

Organic Produce Network to co-host general session during United Fresh LIVE!

United Fresh Produce Association and Organic Produce Network will co-host an Organic General Session on Wednesday, June 17 at 12:00 noon EDT during United Fresh LIVE! The session will be led by OPN Co-Founder and Executive Vice President Tonya Antle, and will feature top industry leaders addressing the…

Asia Fruit Logistica reschedules to November

Asia Fruit Logistica is rescheduling to 18-20 November 2020 in Singapore to ensure a successful trade show for every exhibitor and visitor coming from all over the world.…

Preparations for IPM ESSEN 2021 are in Full Swing

From 26th to 29th January 2021, the meeting place of the worldwide green industry will open at Messe Essen: IPM Essen traditionally marks the beginning of a new business year for its exhibitors and visitors. "We are pleased about a very good booking status. Numerous exhibitors are already passionately…

Viva Fresh clean eating challengers to showcase results in virtual wrap-up event

Viva Fresh may have been canceled but that isn’t going to put a pause on the success or results of the Clean Eating Challenge. On May 20 at 2:00 pm CST, Dr. Ian Smith and the…

Prognosfruit 2020 canceled due to coronavirus

The Dutch Fruit Growers Organization (NFO) has reported a Wapa announcement. Due to the coronavirus, they have canceled this year's PrognosFruit. PrognosFruit is an annual…

New virtual event announced from July 20-24

PMA Foodservice Conference postponed to 2021

The Produce Marketing Association has announced that they have decided to postpone the PMA Foodservice Conference until 2021. They have also announced a new event, PMA…

FreshPlaza Special about United Fresh

COVID-19 has a significant impact on the produce business, including the trade show world. One event after another is being postponed or canceled. However, one organization is preparing for the world’s first virtual trade show: United Fresh LIVE! The event will take place from June 15 until June 19 and…


© FreshPlaza.com 2020

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber