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Ticket shop open for Asia Fruit Logistica ON

The ticket shop is now open for Asia Fruit Logistica ON, the exciting new digital edition of Asia’s leading fresh fruit and vegetable trade show. Click here to register. Asia…

First look at virtual Fresh Summit schedule

Produce Marketing Association has shared their latest update on the virtual Fresh Summit schedule. The event, live from October 13-15, will also extend until November 13 and include advance access to a variety of audiences and ongoing meetings with buyers as well.  Registration is live for the event now and…

Agri Kiwi Expo attracts more exhibitors and visitors

The 7th edition of Agri Kiwi Expo was held in Cisterna di Latina on September 12th-13th. The event focused a lot on kiwifruit vine decline, featured 65 stands (+20%) and boasted peaks of over 900 accesses during both days. Click here for the photo report! "Our mission ever since the first edition has…

United Fresh Annual Washington Conference

Trump and Biden campaign representatives to discuss plans for produce industry

Representatives of the Trump and Biden Presidential Campaigns will tangle live at the United Fresh Annual Washington Conference, advocating their case for why their candidate is the best choice for the produce industry to lead the country for the next four years. “We don’t expect fisticuffs online, but…

'Macfrut Digital has overcome the challenge'

A total of 32,212 participants in the three-day event, which was attended by 18,164 individual professionals, 49% of visitors were from abroad, 208,000 pages were viewed, and most of the 11 Technical Forums were overbooked (the limit was 300 participants). The numbers of Macfrut Digital, the first…

Jake Kamysz of Chestnut Hill Farms:

“We look forward to displaying our new organic and Fair-trade bananas”

“We have built our brand over the past 20+ years on the back of our fresh pineapples. In the past at trade shows, it has always proven successful to have people come into our booth and have a first hand experience with our product: To see, feel and taste our pineapple. Obviously, with a virtual format,…

October 5-8

International Banana Convention 2020 goes online

New and existing challenges faced by the global banana industry will be the overarching theme addressed by the XVII International Banana Convention 2020, which is being organised by the Association of Ecuadorian Banana Exporters (AEBE) in a virtual format for the first time this year on 5-8 October. Next…

Virtual event September 22nd

Upcycled food movement gains momentum

Roughly 30 to 40 percent of food produced is wasted and that’s a big problem for society and the planet due to unnecessary resource use, failure to feed hungry people, and…

CPMA and CHC Fall Harvest meetings in November to be virtual

The Canadian Produce Marketing Association and Canadian Horticultural Council announced that the 2020 Fall Harvest event will be proceeding in a virtual format. The advocacy…

Banana Time will be held from October 5 to the 8

The XVII edition of the International Banana Convention will be 100% online

The banana sector will discuss the challenges it faces between October 5 to the 8 at the XVII International Banana Convention organized by the Association of Ecuadorian Banana Exporters (AEBE). The event's strategic agenda aims to strengthen this industry's productive capacities to improve its…

Italy-China Forum: a new Silk Road for the fruit and vegetable sector

In the first six months of 2020, China’s imports of Italian fruit and vegetables increased by 74%, while last year a 20% increase was recorded. However, it is also true that Italy accounts for 1% of exports to China. These numbers emerged from the China-Europe debate that kicked off the second day of…

FreshPlaza Special about PMA Fresh Summit

For 71 years PMA has been bringing together the global produce and floral industries at Fresh Summit. This year, the association is committed to continuing the Fresh Summit tradition of connecting buyers and sellers and convening the industry to achieve PMA’s vision of growing a healthier world. “Fresh…

Krivanek Consulting launches new strategic thinking and planning service

When the Pandemic hit in March 2020, Julie Krivanek was in the process of planning a milestone event, her 30 years of service to the industry. At the time, Krivanek was…

AWETA full of enthusiasm at Macfrut Digital

"Distance does not stop us from reaching you!"

"Let's take the opportunities: Macfrut Digital will be the first entirely digital fair in the world and we immediately joined with enthusiasm”. Says Marco Santoro, Sales…

Gruppo Mazzoni to present videos at Macfrut Digital

"In period of uncertainty such as this one, where it is increasingly difficult to meet and establish relationships of trust, Macfrut Digital is a breath of fresh air that is making us hopeful," states the Mazzoni company. The nursery department will take part and present a video on the main strengths of the…

La Palma inaugurates La Palma eRoom for Macfrut 2020

“These exceptional circumstances led us to consider this new form of meeting with our customers"

Meeting the challenges posed by the current social situation and coinciding with the start of the campaign, Cooperative La Palma is taking a step forward and adapting to virtual events, starting with its participation in Macfrut Digital 2020, where it will continue its B2B activity by inaugurating its…

Harvest to Home COVID-19 August fresh produce update

AU: Effects of lockdown on fresh produce shown in report

Harvest to Home is an interactive online dashboard that provides users with up-to-date retail information and consumer trend data on a range of vegetable commodities on a single platform. All of the data is provided by Nielsen, which collates it through a home scan service, that surveys around 10,000…

Raul Calleja, director of Fruit Attraction:

"The importance of Fruit Attraction as a commercial platform will be highlighted this year"

The last of the fruit and vegetable sector's major international fairs scheduled for 2020, Fruit Attraction, in Madrid, was canceled this week and its in-person celebration was postponed to October 5-7, 2021. "After the State of Alarm in Spain ended, we thought it was better to wait and monitor the…

Rijk Zwaan Global Open Field e-vent takes place between 14 September and 16 October

The role of the vegetable industry in the world food supply is now more important than ever, as is the value of personal interaction. In order to support clients worldwide,…

NABC/USHBC

Virtual Blueberry Conference & Expo will be Sept. 28-Oct. 1

The NABC/USHBC Virtual Conference & Expo, which will take place September 28th through October 1st, will be much more than just another Zoom meeting, with four days packed…

December 1-3, Kyiv

"Fresh Business Expo 2020 will be held regardless of possible travel restrictions"

The organisers of Fresh Business Expo Ukraine have decided that the 9th edition, scheduled for 1-3 December 2020, will take place in any event, even if there are still travel restrictions in place for International participants and/or visitors due to the Covid-19 situation. The great majority of…

Growing partner & marketing partner required for a truly unique growing system

Redfox Executive Selection and Beanstalk Global have been exclusively commissioned by a client that develops businesses which have a positive impact on the world to source them two new commercial partners. "Our client’s team is passionate about starting and growing businesses and continues to work with…

Connections, content, and community

What to expect from this year's Fresh Summit?

PMA Fresh Summit 2020 is just weeks away and this year’s event will be in a virtual setting. The goal of the event remains the same as it does every year: enabling connections between buyers and sellers across the industry and around the world. Jamie Romano Hillegas explains a little bit more about what…

Europatat welcomes new Secretary General

The Board of Europatat, the European Potato Trade Association, is pleased to announce the appointment of Berta Redondo Benito as the new Secretary General of the association,…

Fruit Attraction 2020 goes digital

The Fruit Attraction Organizing Committee, which had a meeting yesterday, has concluded that the 12th edition of the Fruit Attraction event will be held in a digital form,…

United Fresh offers fall Cornell certificate program

Registration is now open for a new United Fresh-Cornell University External Education / eCornell certificate program Navigating Emerging Issues in the Fresh Produce Industry,…

28 -30 November 2021

Interpom postponed until 2021

Although the Belgian government decided that trade fairs could be organised once again from 1 September 2020 provided they comply with measures as currently applicable to commerce, Kortrijk Xpo and…

Stands for companies sold out: now open to buyers and visitors only. An interview with Renzo Piraccini

A new road for Macfrut Digital

All 530 stands available to companies have been purchased in (8-10 September 2020) at Macfrut Digital, the first digital fruit and vegetable fair, organized by Cesena Fiera instead of the usual event in Rimini. We talk about it with the chairman Renzo Piraccini. FreshPlaza (FP): Chairman, as of today (21 August 2020) what is…

September 1, 8:00 am PST

Webinar to offer sneak peek at new tool to measure plant stress

US research tools innovator CID Bio-Science announced plans for a webinar that will preview its latest innovation: the highly-portable CI-710s SpectraVue Leaf Spectrometer. The webinar will be held on Tuesday, September 1st at 8am Pacific Standard Time. To sign up for the webinar, click here. SpectraVue is…

FPFC holds 28th Annual Golf Tournament

The Fresh Produce & Floral Council’s 28th Annual Golf Tournament was held on Wednesday, August 19th, 2020 at Tustin Ranch Golf Club in Tustin, CA. The Fresh Produce & Floral Council held a very successful and modified golf tournament that adhered to all state guidelines. FPFC Board Member, Bryan Presley of…

Natalie Zuidgeest (Zuidkoop): "I have full confidence in 2021's trade shows"

Dutch stand builder's schedule suddenly empty

Some companies have seen some of their revenues fall away. That was after the anti-corona measures were announced in mid-March. But, the projects department at the Dutch company, Zuidkoop, had their schedule entirely cleared for the next few months. This department focuses on stand design and building…

Holland Fresh Group withdraws Fruit Attraction participation

The Holland Fresh Group has decided to cancel its collective participation in the Fruit Attraction. Ger van Burik of Holland Fresh Group stated this when asked. Fourteen Dutch fruit and vegetable companies had registered to participate in the pavilion. “The biggest consideration for us has been that Madrid…

OPN exclusive: What a Year It's Been, So Far...

Costco's Frank Padilla: "Member shoppers are driving organic sales"

Costco has publicly advocated for increased production of organic fresh produce items. It is the chain’s member shoppers, however, who are driving organic sales growth as they vote with their dollars, according to Frank Padilla, vice president and general merchandise manager for meat and produce, of the…

Cool Logistics Global 2020 to run as a live virtual event

After much consideration and in consultation with key stakeholders, the 12th Cool Logistics Global conference will now run as a full feature live virtual event from 13-15…

United Fresh and FPFC team up for 2021 Expo

United Fresh Produce Association and the Fresh Produce & Floral Council have teamed up to deliver a combined convention & expo June 24-26, 2021 in Los Angeles. The United…

Event to take place in Lelystad, the Netherlands

Wageningen University & Research to host PotatoEurope on 1 and 2 September 2021

Wageningen University & Research and DLG Benelux have signed a contract for hosting PotatoEurope 2021 at the location of Wageningen Plant Research in Lelystad, The…

Global Women Fresh partners with Advancing Women

Free coaching webinar series for women in produce

Global Women Fresh, the industry’s first global network for women in produce is partnering with internationally recognized women’s leadership expert Michelle Redfern to offer…

PMA pulls back the curtains on the Fresh Summit 2020 virtual experience

Produce Marketing Association welcomed guests, suppliers, and media to a public webinar on Thursday, August 13 to get a sneak peek at the Fresh Summit 2020 experience. The…

One week left for virtual conference PMA Fresh Connections: Southern Africa

The Fresh Connections: Southern Africa conference hosted by the Produce Marketing Association (PMA) is the largest gathering of the fresh produce industry in southern Africa. For the last decade, this event has connected the entire fresh produce supply chain, from growers, distributors and processors to…

Wednesday, August 19

Virtual event with Costco’s Frank Padilla and Category Partners' Steve Lutz

The Organic Produce Network has announced a virtual online event featuring Frank Padilla, Costco’s vice president & gmm, produce and meat, and Steve Lutz, Category Partners’ senior vice president of insights & innovation, discussing sales and consumer purchasing behavior of organic fresh produce through…

No physical event in Singapore this year

Asia Fruit Logistica to take place fully virtual

Asia Fruit Logistica will not be held in physical form this year. Instead, the organization is moving to a new digital format in November 2020. It will be called Asia Fruit…

SEPC Southern Innovations 2020 cancelled

Southern Innovations 2020, which was to be held from September 17th through September 19th in Savannah, has been cancelled. The Southeast Produce Council issued the following…

Fields of Innovation goes virtual

"Just as 2020 is a year to remember, this year’s Fields of Innovation event will be too, but for positive reasons – we’ve decided it’s time for the first virtual event. "We have created a digital world in which growers and the entire value chain will be able to connect with our international experts…

The Hazera Experience Days go digital

Hazera has enjoyed welcoming customers to their annual open days for many years, but this year, owing to the current Covid-19 situation, Hazera will offer a three-day, digital…

PMA Fresh Connections:

Southern African Conference focuses on health, wellness and a sustainable food future

The annual Fresh Connections: Southern Africa Conference hosted by the Produce Marketing Association (PMA) will take place on 18-20 August 2020 as a virtual conference with…

FreshPlaza is taking a summer break

The FreshPlaza team are taking a summer break. We will be back on Monday August 10th to bring you all latest news in the fresh produce world.  

September 28 - October 1, 2020

Registration now open for Blueberry Council Virtual Conference and Expo

Like many organizations, the North American Blueberry Council (NABC) and U.S. Highbush Blueberry Council (USHBC) are taking their meetings virtual this year. Registration is…

Organic Grower Summit 2020 cancelled due to COVID-19

The 2020 Organic Grower Summit (OGS), bringing together organic growers and producers with their supply chain partners and service providers, has cancelled due to the impact of COVID-19. The event was scheduled for December 9-10, in Monterey, CA. "Unfortunately, based on the ongoing monitoring of health advisories,…

23-25 November 2020 - Rotterdam, Netherlands

23rd European Cold Chain Conference

The 23rd European Cold Chain Conference will take place in the Hilton, Rotterdam, on 23-25 November 2020. Over 120 cold chain professionals representing temperature controlled…

Interactive webinar launched to discuss opportunities for fresh produce marketing

DMA Solutions welcomes fresh produce professionals to join an interactive webinar named “Marketing Matters.” Launched to offer fresh produce marketers a forum for learning,…

SIAL event postponed to 2022

Comexposium Group, the organiser of SIAL (Salon International de l’Alimentation), announced that the 2020 edition of SIAL Paris, initially slated for this autumn, is to be rescheduled to 15 to 19…

PMA Fresh Connections: Southern Africa conference moves to virtual

PMA released a statement announcing the Fresh Connections: Southern Africa which takes place between 18 and 20 August 2020 will be virtual. "Join us at Fresh Connections:…

Mexico, July 27 to the 31

"Aneberries' 10th Online Congress stands out for its multidisciplinary nature"

Aneberries' Tenth International Congress will be held from July 27 to 31 online and for free for all the people who register to participate in conferences and panels on various social media platforms. At the presentation of this prestigious event, Jose Luis Bustamante Fernandez, the President of the…

Almeria, from May 26 to 28, 2021

The 4th intensive horticulture fair Infoagro Exhibition will have 20% more exhibitors

The intensive horticulture fair held at the Palacio de Congresos de Aguadulce, in Roquetas de Mar, Almería, every two years, has already set the date for its fourth edition. It will take place from May 26 to 28, 2021, and will feature some new elements. Up until September 11, the companies that were…

Webinar: High Pressure Processing (HPP) for Avocado Products: Extended Shelf-Life, Clean Label, and Premium Quality

Exponential growth of the HPP avocado market

High pressure processing (HPP) for avocado products has experienced extraordinary growth in the last decade and is expected to follow the same path in the coming years. With an increase in global imports of 171.97% (5 billion dollars in 2018), agencies such as Business Wire, predict a CAGR of 5.3% from…

July 20-24

PMA unveils details on virtual foodservice show

Produce Marketing Association (PMA) is dishing out food for thought during its first-ever Foodservice: Delivered virtual event July 20-24. The online gathering for the…

United Fresh goes LIVE 365! with year-round virtual events

Due to the success of United Fresh 2020 Live!, the association will transition its new virtual platform to United Fresh Live! 365, a year-round online marketplace where buyers…

'New solutions for a new scenario'

Rijk Zwaan to celebrate the Global Melon & Watermelon e-Vent 2020 in a virtual format

'New solutions for a new scenario.' This is the motto of Rijk Zwaan's 2020 edition of the Global Melon & Watermelon e-Vent. Due to current circumstances, the format of the…

Ecuador Food Fair

Ecuador holds its first virtual food fair

The first Virtual Edition of the  Ecuador Food Fair started on June 29 with more than 130 Ecuadorian exhibitors, 157 potential buyers, and nearly a hundred international visitors.…

The registration period is open from July 27 to 31

Aneberries will celebrate the 10th edition of its International Congress online

Mexico's Berry Exporters Association, (ANEBERRIES) is getting ready to conduct the tenth edition of its International Congress, which will be held online for the first time.…

Hortimaq and UPM webinar looks at quality solutions for Mexican exporters

“Quality, less loss, more profit.” This was the name of the Hortimaq/UPM webinar last June 25th, for which more than 150 representatives of fruit and vegetable exports from Mexico registered, where participants had the opportunity to learn more about quality solutions for exporters. With a broad program…

PMA Fresh Summit goes virtual for 2020

Produce Marketing Association announced Tuesday, June 30 that the 2020 Fresh Summit Convention & Expo will be a virtual experience instead of an onsite event in Dallas.    In a message to members and industry partners, PMA CEO Cathy Burns explained the decision.  “Out of our utmost concern for the personal health, safety, and…

Cindy Jewell of Jewell Marketing

"Getting ready for what's next: Recommendations for the next virtual trade show"

In light of the PMA announcement about Fresh Summit being launched as a virtual rather than an in-person event, Cindy Jewell of Jewell Marketing wrote a reflection on the…

AHDB Potato Showcase Week takes place between 6th – 9th July

The potato industry would usually gather over the course of the summer at events held across the country. Due to the current restrictions our Knowledge Exchange team will…

Citrus Expo 2020 has been canceled due to pandemic

For nearly three decades, Citrus Expo has been a tradition that growers look forward to each year. Citrus Industry has reported that unfortunately, that tradition will be on…


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