Agenda

March 8-12

Tomato Week covers e-commerce trends, COVID-19 and more

The Fresh Produce Association of the Americas has opened registration for Tomato Week 2021 which takes place March 8-12. The event is open to all who have an interest in…

Deputy Director General of FAO will be present

First Southern Hemisphere Fresh Fruit Trade Congress- "Keeping the world supplied"

With the aim of bringing the fruit industries of the Southern and Northern Hemisphere closer together and to allow better planning for the coming year, SHAFFE will hold the…

PMA announces in-person Fresh Summit in New Orleans

Produce Marketing Association (PMA) has announced that Fresh Summit 2021 will take place, in-person, October 28-30, 2021 at the New Orleans Ernest N. Morial Convention Center in New Orleans, LA. PMA will welcome the industry back to the event with a variety of safety protocols and modifications developed…

Ian Albert - First Fresh

Positive but challenging 2020 season for persimmon and Meyer lemons

First Fresh New Zealand, based in Gisborne, New Zealand, is looking forward to the 2021 export persimmon and citrus season following a successful 2020 program says Managing Director Ian Albers."The challenges that Covid-19 posed in 2020 were overcome mostly however early season shipments were affected by…

Geopolitical strategist keynote speaker for citrus showcase

California Citrus Mutual will host the 2021 Virtual Citrus Showcase on Thursday, March 4. The event will feature famed author and geopolitical strategist Pete Zeihan for a…

Corrugated Industry and its suppliers exchange on state-of-the-art innovations on process technology

The European Federation of Corrugated Board Manufacturers (FEFCO) held its first online technical workshop on Tuesday (23rd February) entitled ‘Sophisticated fortune telling –…

Murcia's fruit and vegetable sector analyzes the impact of Brexit on its activity

"We mustn't fall back into the customs procedures of the middle of the last century"

The 'Brexit News: the fruit and vegetable sector' webinar, organized by LA VERDAD and the Autonomous Community of the Region of Murcia, brought together different experts,…

2nd edition of Morocco Berry Conference to take place on 7 and 8 April

The 2nd Edition of the Morocco Berry Conference gathered more than 550 delegates from around 25 countries. It was a great occasion to learn, meet, interact, and do business…

United Fresh releases Winter 2021 edition of Fresh Insights for Foodservice

The Winter 2021 issue of United Fresh’s Fresh Insights for Foodservice is now available. Sponsored by Produce Alliance, this quarterly report highlights on-trend foodservice…

9th International Highbush Blueberry Conference will focus on fertilization

Blueberry fertilization is quite specific, as are the requirements of this plant

Blueberry fertilization is quite specific, as are the requirements of this plant. It is worth to know that not only is it important to properly prepare the site for blueberry cultivation and to ensure an appropriate soil pH, but also to maintain these optimal parameters during further plant growth. The…

BASF enlarges its lettuce portfolio with more resistant varieties to cover the entire cycle

Between 15 and 19 February, BASF is holding a new Lettuce & Spinach Demo Field event at its facility in La Palma in Cartagena (Murcia) to showcase its new varieties and…

Australia's fresh produce markets join Hort Connections 2021 as exclusive Trade Show sponsor

Australia’s Fresh Produce Markets, the collaboration between Fresh Markets Australia (FMA) and Central Markets Association of Australia (CMAA), has been announced as official…

United Fresh event

Join the sixth annual BrandStorm™ event March 9-11, 2021

United Fresh’s sixth annual BrandStorm™ event will take place online March 9-11, 2021. The event will feature the general session Global Marketing: Trends from Abroad, where…

Workshop for European importers of Mexican produce scheduled for February 25

In the fruit import and export business, one of the most commercially relevant factors is always the quality with which it reaches its destination. Journeys of up to 20 days to Europe make it an important challenge for any country to work on quality from the field so that the fruit arrives in the best…

Tuesday, March 30

United Fresh introduces programming supporting women in produce

United Fresh Produce Association has been honoring women in produce, elevating one honoree a year for more than two decades, helping to raise awareness of the challenges…

February 26

Hazel Tech hosts first Stone Fruit Quality Summit

Hazel Technologies, Inc. is launching the first virtual Stone Fruit Quality Summit. A one-hour event held on Friday February 26th, the summit will feature keynote speakers from across the stone fruit industry ahead of the 2021 Northern American stone fruit season. Speakers will include Angelos Deltsidis,…

Virtual walking adventure to inspire heart health

Teams across the country are forming and counting down to February 13, the kick-off of the Walk with a Doc® Grand Canyon Adventure, energized by the education program from the Hass Avocado Board, called Fresh Avocados – Love One Today®. Sharing a commitment to invest in heart health, racers of all ages…

A video message from the director of the China Agricultural Trade Center

Macfrut introduces the China Day for Europe and China trade relations

In the 2020 edition, Macfrut Digital was extraordinarily successful for the Chinese operators. About 120 thousand views on the platform and a turnover of over 10 million dollars. For this reason, the Center for the Promotion of Agricultural Trade of the Chinese Ministry of Agriculture has asked for a…

Free registration for CPMA 2021 Fresh Week now open

Registration for CPMA 2021 Fresh Week is now open and free. Designed with the entire supply chain in mind, Fresh Week is Connections: Reimagined. The event will officially…

Viva Fresh plans for hybrid event with in-person expo late March

“We have taken every precaution to make this a safe and successful event”

It has been almost a year since the last in-person trade show was held in the US, and while organizers have been very innovative in moving their shows to virtual platforms, people are itching to meet in-person again. That is why Viva Fresh is committed to having a hybrid event with an in-person expo at…

A message from Fruit Logistica's senior product manager Madlen Miserius

In the first week of February, Fruit Logistica usually welcomes thousands of exhibitors and tens of thousands of trade visitors from around the world. Not this year. Here’s a message from Fruit Logistica’s Senior Product Manager Madlen Miserius. Fruit Logistica Special Edition will take place from 18 to…

“Keeping the world supplied”

1st virtual Annual Southern Hemisphere Fresh Fruit Trade - 25th of March 2021

The Southern Hemisphere Association of Fresh Fruit Exporters will launch its very first Annual Southern Hemisphere Fresh Fruit Trade congress at the 25th of March 2021. With…

Visit Moldavan apple suppliers on your computer

With over 185,000 metric tons of apple exports, Moldova was one of the top 10 apple exporters worldwide in 2020. Moldova’s horticulture has been investing over the last few years in new technology, for cultivation, harvesting, post-harvest handling, packaging and logistics. On the 18th of February you…

New trade fair to be held March 24, 25 and 26

Registration is open for Global Fruit Latam Mexico

The United Nations has dedicated 2021 the year of fruits and vegetables, so agriculture will become a central axis of economic development, especially in Latin America and the…

March 3 and 4, 2021

The International Highbush Blueberry Conference 2021 online

The International Highbush Blueberry Conference for the last few years has been a platform where the whole blueberry Poland and Europe met. Of course, the most important point…

FreshPlaza February Special - Asia

FreshPlaza will be will be highlighting Asia in our February special. Are you an importer of fruit, vegetables or services from Asia or do you export from there to destinations around the world? We would love to hear from you for our January special section. You can send us some information or we can…

... and features for 2021 national fruit show

Marden Fruit Show Society unveils new team

The Marden Fruit Show Society (MFSS) has expanded its team and unveiled a raft of new additions to this year’s National Fruit Show. The 88th National Fruit Show will take…

Virtual event Biofach starts February 17th

Import Promotion Desk presents organic diversity from 12 developing and emerging countries

Nearly 40 producers from developing and emerging countries will be presented to European trade visitors by the Import Promotion Desk (IPD) at this year's Biofach. This year,…

The first edition of Digital Agrifood Summit Portugal closes with significant international participation

Hundreds of international buyers from 61 countries held business meetings with the 74 Portuguese companies that ‘exhibited’ at Digital Agrifood Summit Portugal between 20 and 23 January. The pioneering online trade show organized by the Portuguese Agrofood Cluster – a group made up of PortugalFoods,…

Trio of marketing experts featured at United Fresh conference

United Fresh’s sixth annual BrandStorm™ event will take place online March 9-11, 2021. The event will feature a panel of marketers and past United Fresh Produce Marketing & Merchandising Council chairs Roger Pepperl, Cindy Jewell and Mark Munger, for a fireside chat. There, they will share their…

Statement from USApple on today’s inauguration of Joseph Biden

“As President-elect Joseph Biden is sworn in today as the 46th President of the United States, the U.S. Apple Association looks forward to working with the Biden…

PotatoEurope 2021 Innovation Award professional jury members announced

In January 2021, the year in which another Dutch edition of PotatoEurope will take place on September 1 and 2, the organiser DLG Benelux has announced the members of the professional jury of the PotatoEurope 2021 innovation award. The winners of this special prize will be revealed on the first day of the…

Dada Group's JDDJ kick off New Year festival campaign with Chilean cherry livestreaming E-Commerce event

Dada Group, China's leading local on-demand delivery and retail platform, announced that JD Daojia ("JDDJ") has collaborated with the Consulate General of the Republic of Chile in Shanghai and the Chilean Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) to launch "JDDJ Chilean Cherry…

"I like to take advantage of new online opportunities"

Jan Groen thinks Biokennisweek is a perfect fit for 'new reality'. Biokennisweek starts in less than a week. From Monday, January 1st you can’t only visit online booths of various companies but for only 25 euros you can also access 90 in-depth workshops held from 18 to 22 of January 2021. "That is of course…

About half will go into the proceedings, in two volumes, ready for May

A record-breaking number of 350 scientific contributions for the Strawberry Symposium

The Strawberry Symposium 2021 will take place in a hybrid edition as previously announced (see Freshplaza of 10/06/2020), from 1-5 May 2021. But the big news is that the number of scientific contributions is 350, which is a true record. Seasonal strawberries in a wholesale market "It promises to be a very…

January 20-23

Everything's ready for the Digital Agrifood Summit Portugal 2021

The Portuguese agri-food sector will hold the Digital Agrifood Summit Portugal from January 20 to 23, an online event that will put Portuguese producers and exporters in…

PMA expands virtual learning course offerings

Produce Marketing Association (PMA) and Center for Growing Talent (CGT) are expanding their virtual learning opportunities. FreshEd Academy is a growing portfolio of…

Madlen Miserius about Fruit Logistica Special Edition 2021

"This new concept of Fruit Logistica Special Edition is our plan B”

Normally in January the entire fresh produce sector would be preparing to head to Berlin for Fruit Logistica. This year everything is different and the Fruit Logistica Special Edition will take place on 18, 19,20 May. We asked Madlen Miserius Senior Produce Manager for Fruit Logistica about her…

Jan 22, free CASCADE webinar

How to adapt light in raspberry cultivation to increase yields?

CASCADE, a French technology company specialized in the development of formulations for different types of macro tunnel covers with unique light control characteristics, will present the "Improving raspberry crop yields with Light CASCADE® technology. How to adapt the light in your crops to increase…

Produce marketing agency unveils 2021 webinar topics

DMA Solutions has released the January and February 2021 discussion topics and dates for its Marketing Matters webinars, with more to be announced throughout the year. DMA…

January 20-21

Virtual B2B Mexico-Netherlands Fruit Matchmaking event announced

Upon request of European importers and Mexican exporters, UPM and Holland House Mexico are organizing the digital business event MX-NL Fruit Matchmaking on 20 - 21 January,…

United Fresh launches 117th Congress Meet and Greet Series

United Fresh welcomes the 117th Congress, sworn in on Sunday, January 3, 2021 to Washington, D.C. This new congress, which includes 67 freshman members of the House and…

United Fresh kick-starts 2021 with new programming

The United Fresh Produce Association will kick-start the new year with unique programming beginning Tuesday, January 5, 2021. The United re-Fresh Experience is a series of 10…

Calm before the storm, Brexit effect only noticeable in the coming weeks

Traffic jams and congestion will limited for the time being, but most exporters agree that the full effect of Brexit will not be seen until after Monday, January 4, when the export of fruit and vegetables starts to increase in volume again after the holidays. Freight Line Europe has already had 15% extra…

FreshPlaza January special - Latin America

FreshPlaza will be will be highlighting Latin America in our January special. Are you an importer of fruit, vegetables or services from Latin America or do you export from there to destinations around the world? We would love to hear from you for our January special section. You can send us some…

FreshPlaza January Global Focus - Grapes

FreshPlaza's January Global Focus is on grapes. It is always an interesting time in the grape market so if you are an importer/exporter or supplier of grapes we would love to hear from you. You can contact us via info@freshplaza.com     MarketingWould you like to get some extra promotion for your produce and company? Would you…


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