Sparkling Ice® mini cans now feature Cuties® Lil' Zipper mascot alongside the beverage's fruit-filled ice cube. Crafted by Talking Rain Beverage Company®, Sparkling Ice's two new flavors, Mandarin and Orange Cream, are available in easy-to-grab mini-cans in a limited-time collaboration.
"We know that Sparkling Ice consumers crave refreshing citrus flavors, and Cuties are a deliciously healthy snack they and their families reach for," said Tiffany Boyd, vice president of omnichannel marketing at Talking Rain. "Strategic partnerships like these strengthen connections with loyal fans and spark curiosity with new communities of flavor fanatics."
Earlier this year, Sparkling Ice responded to consumer requests for smaller sizes by squeezing its most popular full-flavored sparkling waters into mini cans. Shoppers said they wanted versions right-sized for packing lunch boxes, for gatherings, and as an on-the-go treat.
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Sparkling Ice mini cans have consistently grown in both dollar and volume sales. Now with Sparkling Ice x Cuties Mandarin and Orange Cream in the mix, there are five core flavors, including Fruit Punch, Kiwi Strawberry, and Classic Lemonade. As with all Sparkling Ice refreshments, these zero-sugar beverages contain vitamins and antioxidants, as well as colors and flavors from natural sources.
"We're thrilled to partner with Sparkling Ice to offer consumers a delightful new way to enjoy the sweet flavor of Cuties," said Sarah Deaton, director of marketing at Sun Pacific. "Cuties is an iconic fruit brand loved by so many and we're excited for consumers to try Sparkling Ice x Cuties Mandarin and Orange Cream flavors."
Sparkling Ice Cuties 7.5oz mini cans come in 10-packs and can be found at nationwide retailers starting this month.
Adding extra zest to its support for families, Sparkling Ice and Cuties have also teamed up with the Kids In Need Foundation (KINF), a nonprofit that partners with teachers and students in under-resourced schools to create equitable learning spaces for all students. KINF believes every child in America should have equal opportunities and access to quality education resources.
Beginning July 14, consumers can nominate a community in the U.S. through Sparkling Ice's online rewards program, Sparkling Ice Rewards, to receive a donation of school supplies provided by Sparkling Ice and Cuties. Four winners will be chosen after September 30.
"Our partnership with KINF allows us to do one of the things we do best – sharing our success with our communities," said Boyd. "Bringing resources and school supplies to under-resourced schools has the potential to change lives, and we're excited to be a part of that."
For more information:
Sarah Deaton
Sun Pacific
Tel: +1 (626) 993-6245
[email protected]
www.sunpacific.com
