Bimi® Baby Broccoli is sponsoring this year's James Beard Awards®, taking place June 16 in Chicago. Widely regarded as the highest honor in the food industry, the James Beard Awards are an Academy Awards–style event featuring red carpet arrivals and a ceremony recognizing excellence in the restaurant and chef community. This year marks the 35th anniversary of the event, drawing over 2,000 of America's top chefs, restaurateurs, food media, and culinary enthusiasts—with millions more tuning in online.
Following the ceremony, the brand will host a tasting station featuring a signature dish created by James Beard Award-nominated Chicago chef and new brand ambassador Thai Dang, known for his critically acclaimed restaurant HaiSous Vietnamese Kitchen and daytime cafe.
© Bimi Baby Broccoli
Thai Dang
On Thursday, June 12, Bimi will also appear at a special pre-Awards event at the Paul Stuart store on Chicago Avenue, where HaiSous will host a culinary takeover, spotlighting the versatility and flavor of Bimi Baby Broccoli in elevated Vietnamese cuisine.
"We're excited to share this with the most influential tastemakers in the industry," said Michelle Glover, brand development lead for Bimi Baby Broccoli.
The vegetable is now available to consumers in Chicago at Fresh Thyme Market, a regional retailer known for its focus on emerging food trends and premium produce offerings.
© Sakata Seed
For more information:
Julie McElhaney
Bimi Baby Broccoli
[email protected]
https://www.bimibroccoli.ch/
