The 2025-26 blueberry campaign in Peru is anticipated to be one of the most intense and complex yet. Projections suggest exports may exceed 400 tons. Luis Miguel Vegas, manager of Proarándanos, highlights the logistical challenges of moving over 20 tons of fresh blueberries weekly. This will test the entire supply chain, from harvesting to transportation and shipping. Past campaigns saw congestion at the port of Callao and a shortage of trucks and drivers, creating bottlenecks. December's logistics demand spike, coinciding with the grape season, adds further pressure.
To address these issues, Vegas suggests improving planning, diversifying departure ports, introducing new shipping methods, securing logistical resources, and enhancing public-private coordination. On the commercial front, retail chains are expected to bolster promotions during peak market arrivals, especially in November, to maintain market dynamism and support shipment volumes.
However, recent U.S. tariffs, a major destination for Peruvian blueberries, complicate the scenario. Vegas notes that accelerating consumption is crucial as supply is projected to increase. He emphasizes that overcoming these challenges requires collaboration among producers, exporters, logistics operators, importers, retail chains, and authorities.
Source: Blueberries Consulting
