Ten years ago, an opportunity was recognized in the Australian market to enhance the shelf life and quality of fresh produce. "We noticed that the demand for post-harvest solutions was growing, in particular in relation to fruit ripening," says Leigh Cummin with Catalytic Generators Australia. "Our safe and efficient ethylene generators in combination with Ethy Gen II Ripening Concentrate were already a proven method in some other parts of the world and our decision to offer them in Australia stemmed from the need of growers, packers, and retailers to manage their supply chains better."
Consistency and reduction of food waste
Over the past decade, Cummin has witnessed a steady increase in demand for ethylene ripening. "The market has recognized the benefits of ethylene gas in fruit ripening, resulting in improved consistency, better quality control, and a reduction of food waste." Initially, the technology was mostly used for ripening bananas, but as awareness spread, fruits like avocados, tomatoes, and kiwis started to be ripened with ethylene as well. Ethylene is also used for degreening citrus as it helps ensure consistency in quality and timing for lemons, oranges, and mandarins.
In addition to improved consistency and reduced food waste, ethylene ripening received a boost from a rise in demand for climacteric fruits, especially bananas and avocados. "Bananas are a staple in many Australian households, and as demand for fresh, ready-to-eat avocados has surged, ethylene ripening has become essential for maintaining quality and shelf-life." Additionally, the rise in demand for plant-based diets and more sustainable food practices has led to greater consumption levels of tomatoes and avocados.
Different types of ethylene generators.
Major retail chains
All these things combined have resulted in a growing demand for ethylene and allowed Catalytic Generators to build a strong presence in the Australian market. "We have become one of the leading suppliers of ethylene systems in Australia due to our commitment to high-quality products and dedicated customer service," Cummin shared. "It has allowed us to build long-term partnerships with major growers and retailers and we are proud to serve some of Australia's most trusted retail chains, including Coles and Woolworths, as well as numerous independent growers and packers." The ability to deliver ripe, high-quality produce on time has resulted in a reduction in food waste and an increase in the freshness of products. "This type of feedback is what drives our commitment to innovation and customer service, ensuring we're always meeting the evolving needs of the market."
This is also how the company sets itself apart in the market. "Our focus on product quality and customer success has allowed us to grow steadily and establish a trusted reputation in the market. We want our clients to get the most out of their equipment and work closely with them to understand their unique requirements, providing tailored solutions. In addition, we focus on reliability by offering comprehensive support and maintenance services to keep systems running smoothly," said Cummin.
New Zealand
While the primary focus for Catalytic Generators Australia has been the Australian market, the company has always kept an eye on opportunities in New Zealand. "It is an interesting market for us, given the similarities in agriculture and fresh produce demand between the two countries. New Zealand is currently using our product for ripening tomatoes and degreening lemons and we're curious to see how their demand will develop in the years to come."
For more information:
Leigh Cummin
Catalytic Generators Australia
Tel: +61 03 9708 2540
[email protected]
https://www.catalyticgenerators.com.au/