The Moroccan avocado export campaign came to an end in late April, a little later than usual. Abdellah El Yamlahi, president of the Moroccan Avocado Association (MAVA), reports a successful campaign, with new record production and export volumes, despite lower prices than last season.
"The campaign went very well, with suitable climate conditions, good yields, and excellent quality. Production reached an all-time high of 130 thousand tonnes, exceeding our forecasts. The sector is booming with a large number of investors, and acreage was at its peak this season," El Yamlahi says.
© Abdellah El
The exporter continues, "Demand has been consistently high throughout most of the season, proving that the market can and does absorb Moroccan production. According to our estimates, exports have reached the 100 thousand tonne mark this season, compared with 60 thousand tonnes last season."
The big boom in Moroccan avocado production and exports, with volumes doubling between the 2022/2023 and 2024/2025 seasons, has nevertheless led to a drop in prices. According to El Yamlahi, average prices have fallen by around 21% compared to last season. "This is quite normal," he adds, "and we are witnessing a stabilization of the market. However, prices are set to pick up, as production is about to reach saturation point, while worldwide consumption of this fruit is steadily increasing."
"This season, we have also made great strides as an industry in achieving higher quality and improved business practices and farming operations. A few problems persist, such as speculative delay of harvests, but these are practices on the way to disappearing as the industry players are gaining in experience and professionalism," El Yamlahi concludes.
For more information:
Abdellah El Yamlahi
Moroccan Avocado Association (MAVA)
Tel. : +212 678732391
Email: [email protected]
