James Hall & Co. Ltd has added flavor to Spar North of England's fresh range with the addition of tasty new herbs. The company has sown a new deal with North Yorkshire business Herbs Unlimited to initially supply six popular herbs in: basil, chives, coriander, curly parsley, mint, and rosemary.
Available in a large 50g bag, the supply of herbs follows on from Herbs Unlimited introducing Yorkshire-grown curly kale to Spar North of England stores through James Hall & Co. Ltd in December 2023.
The business has blossomed in the three decades since, and it is the only remaining commercial grower of fresh herbs in Northern England. Yorkshire-grown herbs are supplied between March and October, and high-quality substitutes are imported during the winter months.
From its base at Sandhutton near Thirsk, Herbs Unlimited grows a core range of 17 herbs, 28 specialty herbs, 16 varieties of edible flowers, and a range of salad and leaf vegetables, including chard, kale, and spinach.
It has become a go-to supplier for some of the country's top chefs and high-end restaurants, and Wilf Whittle, Fresh Trading Manager at James Hall & Co. Ltd, is thrilled to support the business as it takes its first steps into supplying retail directly.
Wilf Whittle said: "We are very pleased to establish a partnership with the award-winning Herbs Unlimited. Like us, they are a family business, and this is a positive step forward in enabling us to add a range of high-quality fresh herbs to our strong, fresh portfolio."
"The Yorkshire-grown curly kale supplied by Herbs Unlimited has proven very popular in Spar stores this winter and has complemented our offering of broccoli, cabbage, and cauliflower as a nutritious addition to the dinner table. Recent seasons have shown us that products like kale, cavolo nero, and spinach have seen growth in our stores."
"We want to naturally develop this range going forward and inspire more people to think about cooking fresh food when they enter our Spar stores Northern England. When customers think of fresh, tasty herbs and vegetables, we want them to think of Spar."
Philip Dodd said: "We are very excited to launch our herbs into Spar North of England stores. We felt the time was right for the business to move in the direction of retail supply for the first time, and we are confident we have the right partner in James Hall & Co. Ltd."
"For Spar customers, this is a unique opportunity to purchase the same fresh herbs in their local stores that end up on the plates of Michelin-starred restaurants. Our products deliver exceptional value and are packaged in vibrant branding that stands out in-store. Herbs really can bring food to life during cooking, whether it is adding them to a quick midweek Bolognese sauce or impressing friends and family when hosting at the weekend."
For more information:
James Hall & Co. Ltd