Earth Market, the variety and licencing subsidiary, has given global berry producer and year-round supplier Agrovision extensive European growing and marketing rights for Pink Star®, its new premium raspberry range.
Pink Star is a new portfolio from the French breeding company Marionnet Label. With a genetic taste range and proven technological prowess, Marionnet Label is well known for its high-flavour strawberry varieties Mariguete®, Marvella® and Magnum®. The Pink Star raspberry is already enjoying similar quality recognition, with a 2-star flavour certification at Brussels’ International Taste Institute in May 2023.
Combining definitive French taste with cutting-edge production capabilities
In a genuine ‘coup de coeur’, this unique collaborative partnership will focus on applying advanced techniques and infrastructures to produce Pink Star varieties at scale throughout the 52-week calendar. Created specifically with efficient crop management in mind, the varieties are ideal for year-round production demands. What’s more, they extend and strengthen a legacy of over 100 years of experience, passed down to the current team of breeders at Marionnet Label’s Centre de Recherche et d’Innovation Végétale (CRIV) in Sologne.
“It’s really exciting, and a genuine privilege for Agrovision to be partnering with such acclaimed breeders as Marionnet and their colleagues at Earth Market. Agrovision has always coveted the highly competitive raspberry market, and the commercial trials of Pink Star varieties at Agrovision’s newly constructed Morocco farms have delivered really encouraging results – both in terms of quality-to-market and supply continuity. Planting is now underway in Morocco in both primocane and longcane formats, ready for harvesting from November 2023 to May 2024,” comments Steve McVickers, Chief Commercial Officer of Agrovision Corp.
This new partnership with Earth Market, complemented by Agrovision’s robust and fully integrated supply chains, will ensure Pink Star meets customer and consumer expectations regarding quality and taste consistency – across European markets and all year round.
“We are thrilled to officially launch the Pink Star programme. At Earth Market, we are dedicated to understanding each raspberry variety and their ideal growing environment. The knowledge we gain through this commitment has allowed us to develop tailored technological growing approaches and solutions for our growing partners. Agrovision is a fully integrated berry supplier, and the fastest-growing global grower. Equipped to produce all year round, it has built a highly skilled and experienced team, ensuring Earth Market can approach this venture as a genuine and powerful partnership. Working closely together with fully aligned objectives, we look forward to realising the immense potential of Marionnet’s genetics throughout Pink Star varieties,” states Willian Muñoz Cadena, Head of Business Development Earth Market.
Visit Agrovision at Hall 9, Stand 9F14 and Earth Market at Hall 9, Stand 9F00 in Madrid.
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