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Mangos and dragon fruit in the spotlight in Anaheim

dVida Company based in Houston, Texas exports and imports fresh, frozen, dehydrated tropical fruits and vegetables from Ecuador. The company's founders are Ecuadorian families dedicated to agribusiness and have more than 30 years of experience in the agricultural industry.

“The vast distinction of Ecuadorian agriculture, other than its capability to year-round production, is variety,” said Annabell Vidal, dVida’s CEO. “A variety of fresh tropical fruit and vegetable sizes are grown as a result of our lush rainforest and humid subtropical climate. These varying sizes meet commodity requirements that are earmarked for markets requiring size specifications and uses.”

While mangos (right) are dVida's specialty, dragon fruit (left) is an up-and-coming item for the company.

For dVida though, tropical fruit is its main focus and mangos are its specialty. Ecuador ranks as the third largest mango importing country to the U.S. and the company is scheduled to ship over 2.0 million pounds of mango this year. “Mangoes are an increasingly high-demand fruit among U.S. retailers and we have seen a driving demand from clients due to the increased per capita consumption of mango amongst U.S. consumers,” says Vidal.

Meanwhile, dragon fruit is an up-and-coming commodity that is gaining recognition with U.S. consumers and dVida has added both yellow and red dragon fruit to its product list. “Ecuador has become the number one producer of dragon fruit in South America and is ranked eighth in dragon fruit exportation worldwide,” says Vidal. “The quality of the Ecuadorian dragon fruit has been recognized in regions like Europe, Asia, and North America.”

The dVida team.

dVida is a family-owned business, woman-owned company that has 15-year roots in providing agricultural inspections and sourcing high-quality products that ensure cold chain integrity from the origin to final destination. ”We have complete control and management of the production, packaging and streamlining logistics to assure product shelf life for our customers,” says Vidal.

dVida additionally sources product from Colombia, Peru, Brazil and Mexico to supply products year-round. It will be at the upcoming produce show IFPA International Fresh Produce Association in October in Anaheim, California. To set up a meeting with dVida, please contact the company at (832) 580-3727.

For more information:
Priscilla Lleras-Bush

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