Mr Apple is excited to launch the 2023 apple season with PosyTM apples now en route to customers across the globe. “We stand by our 5 Point Promise which is our promise of apple excellence, juicy and sweet with exceptional taste and texture, customers are eagerly anticipating the arrival of Posy with demand outstripping supply.”
“This is a great start to our season and there’s already high market demand for our premium apples. The quality of Posy is a testament to our commitment to always delivering the best apples in the world which makes it a truly exclusive product,” says Mr Apple Global Sales & Marketing Manager Ben McLeod.
Following the departure of our first export vessels, Hawke’s Bay was hit by a tropical cyclone. While our industry now faces a significant challenge, Mr Apple remains confident of a strong harvest. “With orchards geographically dispersed across our region, Mr Apple has been well positioned to withstand the impacts of Cyclone Gabrielle and is confident of a productive season. Our commitment to delivering the best possible product remains unwavering.”
The Posy brand has a refreshed look this year with the introduction of new creative, reflecting the meticulous skill and precision required to craft such a unique and sought-after product. “This new creative showcases the beauty, joyfulness and craftsmanship that epitomises Posy. Demand for this premium apple in China has been truly phenomenal. Communicating our quality credentials and great taste to our discerning consumers has been critical to our success. Shoppers are looking for new and exciting products and the apple category is no exception,” says Mr Apple’s Posy Brand Manager Bridget Owen. Mr Apple is excited to hear consumer feedback as Posy arrives in stores across the world.
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